Soft Skills essential for Tourism professionals

This week from Innova Institute de La Salle - URL we have been working on creating a list with the soft skills (or soft skills) necessary for professionals in the tourism industry.

This research is part of a whole series of articles that we are writing about how Covid-19 has affected companies and society.

Last week we mentioned the hard skills that tourism professionals need to overcome the crisis caused by the Covid-19. In this post I presented this article and my participation in a round table organized by UNWTO to help the tourism sector: Hard Skills essential for Tourism professionals.

Let's go to soft skills ...


The original article is not yet published on our blog, but some magazines and newspapers have echoed it and have published it in whole or in part. Here I include some of these publications:

In the magazine El Economista: The key soft skills of tourism professionals for PostCOVID-19

In News and Diaries, they cite the article in The Economist: The key soft skills of tourism professionals for PostCOVID-19

In Today's Economy they have also published the article: The key soft skills of tourism professionals for PostCOVID-19

I hope the article is also of interest to you.

Keep in touch

A hug


Slides of the "Day of Trade and Tourism" given in Roses

Yesterday I had the pleasure of participating as a speaker at the Conference on Trade and Tourism organized by the Roses City Council.

A success both in the call (more than 400 people filled the Municipal Auditorium of Roses) and the organization (everything was spotless). So I take these lines to congratulate the organizers of the event.

My presentation was the first in the morning and dedicated myself to explain the transformation of Internet Web 1.0 to the current network. I also used to indicate 6 shares that both merchants and owners of tourism businesses can be performed with low costs and without large investments in time (except the creation of a proper website, which obviously requires a bit more investment and a little more weather.

I used slides to illustrate my talk are as follows.

I hope you find them useful.

For more information about the conference, you will find the program here: Conference on Trade and Tourism Roses

Slides of the presentation at the "University Conference on Religious Tourism"

Today I had the pleasure of participating as a speaker at the Fourth Conference on Religious Tourism made in the setting of the Abbey of Montserrat.

These are the slides that I used to illustrate my paper.

I hope you find them useful.

It has been a pleasure to participate in and even what has been, asist to the papers that the rest of my colleagues have done during the two days that lasted the congress.

We talk to each other.

Dinner - Conference on Tourism organized by the CETT 3.0

On March 20 I have the pleasure of participating in a dinner - colloquium organized by the University School of Tourism LETE. The event will be held at the hotel Hotel Acta Atrium Palace from Barcelona.

My presentation will focus on the evolution of Marketing at what we call Marketing 3.0 and how this affects tourism. Especially important everything related to Mobile Marketing, since during the summer campaign reached 30% of visits to tourist websites made through mobile devices.

The event is free, but seating is limited, so if you want to attend, please contact the organization as soon as possible.

Here I leave a link with more information: Dinner Colloquium Innovation and Tourism

See you!

Slides III Professional Tourism Forum

Today I had the pleasure of attending the III Professional Tourism Forum in Sant Carles de la Rapita (Tarragona).

The day was excellent and impeccable organization. Alex Rovira has been great as usual, and the other speakers have also been interesting.

For my part, commenting that I was delighted to participate in the forum and share time with both the other speakers as attendees. I hope to see in future occasions.

I used slides to illustrate my paper are as follows.

I hope you find them useful.

A hug.

Days of Innovation in Business Tourism in Girona

On October 25 I have the pleasure of participating in the VIII Conference on Innovation in Tourist Firms organized by Costa Brava Tourism.Turisme Costa Brava

The event is of one day and is divided into various subject orbiting innovation in tourism. On the one hand we have the pleasure of listening to Jimmy Pons which will explain how to create experiences that allow us to be more competitive, on the other, Mercedes Sanchez Tripadvisor will explain how to respond to customer reviews. For my part, I will focus on communication and explain how to generate more content and how to publicize them through different channels, always with the ultimate goal of getting more bookings for our hotels.

In the event a conference on tourism innovation and another on distribution channels will also be provided.

You'll find more information about the conference by clicking here: Days of Innovation in Business Tourism in Girona

Slides "Direct Marketing in Tourism" given in Málaga

Yesterday I had the pleasure of participating in the conference Tourism Industry: Economic Motor Andalusia She organized by the Institute of San Telmo with the Ministry of Tourism of the Junta de Andalucía.

The sessions were designed to help boost the Andalusian tourism through technological innovation. For this, the Instute of San Telmo organized this conference and invited various speakers specialists on issues such as resource management products, people management and marketing of tourism products.

My participation was part of the panel discussion entitled: Tourism Marketing: New channels and how to get more customers, and I took care to explain direct marketing through internet.

In this round table also they participated:

  • Prof. Rafael Ollero Calatayud, Commercial Management, IIST (moderator)
  • Francisco J. Castillo. Director General of Advanced Leisure Services, Who explained the changes that are causing the development of tourism and marketing form (you can see-slide in its blog).
  • Juan Dominguez, Ex-CEO travel with Current CEO Club Santa Monica, Who explained the tourism marketing through intermediaries.

I used slides to illustrate my remarks are the following.

I hope you find them useful.

A hug.

Slides Digital Tourism Marketing - Mataro

Today has been taught in Mataro one of the days dedicated to promoting tourism through the use of Internet. The sessions are organized by the Consortium of Tourism Costa del Maresme and have title: "The impact of digital technology in the tourism sector”.

I have had the pleasure of participating in the first presentation of the day and I explained what the basic techniques of Digital Marketing is to attract traffic to the website of a tour company.

The other speakers of the day have been Javier Velilla, Who explained the Web 2.0 and its applications and tools, and angel Diaz, Which has very diligently, the audience raised interesting issues and has initiated a debate about the use of internet by tourism enterprises Maresme.

The presentation that I used to illustrate my talk is as follows.

I hope you find it useful.

We talk to each other.

Google Public Data - Displays all data types

Google Public Data is a Google service that aims to get statistical data are best interpreted by users. For it offers researchers, journalists and the general public application which generates interactive graphics that facilitate data interpretation.

Graphics can be embedded on web pages and are hosted on Google servers (identical to Youtube, but with graphics). In addition, public graphs are updated automatically, so when embedding of one of these graphics on our website, data is updated as the owner of these updates its database.

This link can be found all kinds of data: Google Public Data

The tool allows you to choose between different chart types (line, bar or bubbles), you can also be chosen the color and size of the variables, and the type of scale (linear or logarithmic) axis.

The chart below compares I show the arrival of tourists to different countries of the European Union (vertical axis) with the number of overnight stays (abscissa) ... but can be any combination of data.

Note: We can see another application of the same technology, but this time used by the Generalitat de Catalunya to graphically show the evolution of the Catalan population. The graph compares the total Catalan population to the number of residents born abroad. See: graphic Idescat. For each of the populations it is necessary to put the cursor over the ball (the data eye. 51.6% of the population of Castelló d'Ampuries born abroad ... I had no idea)

The impact of digital technology in the tourism sector - February 23

On 23 February, Consortium of Tourism Costa del Maresme organizes the conference "The impact of digital technology in the tourism sector"In which I have the pleasure to participate.

MataróThis day is specially designed for entrepreneurs in the tourist accommodation sector.

The aim is that from the papers of various specialists Turistic marketing (Which I have the honor to meet) the impact of the adoption of new technologies is analyzed by this business, and how to convert these changes into a competitive tool and a generator of higher margins for the business.

For my part, I will emphasis on how the Internet affects the relationship between hoteliers and customers and between hoteliers and tourism intermediaries, and how this relationship will evolve in the coming years. I will also talk about how to attract traffic to the website of a hotel and how to convert customer.

The program is as follows:

  • 09:30-11:00 Montserrat Peñarroya. Tourist Digital Marketing Specialist.
  • 11:00-11:30 Break
  • 11:30-13:00 Javier Velilla, Director General, Comuniza 2
  • 13:00-14:00 angel Diaz. CEO de Advance Leisure Services

The sessions will be held at the headquarters of the consortium of tourism promotion in the Plaza Miquel Biada, 1 Mataro.

For more information on the conference or to register to it, please contact the Consortium of Tourism Costa del Maresme.

See you there.