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Slides of the lecture given at the FIABCI

On Saturday May 28 I had the pleasure of participating in the International Congress of FIABCI - International Federation of Realtors, in Andorra.

My presentation was on how Web 3.0 is affecting our society and how we should transform our business to adapt to changing demand. All this, applied to the international real estate sector.

These are the slides I used, in case you may find useful.

The Semantic Web and the music industry: the key factors

Tomorrow I participate in a new edition of the National Assembly AEDEM, The Spanish Association of Music Publishers.

This organization aims to defend and promote the economic, social, cultural and professional interests of music publishers, and each year organizes a meeting of members in which are invited to participate as speakers specialists on issues related to the music, the aim of keeping up to date and publicize the news of the music industry associates.

This is the fourth year in which I participate, as a specialist in digital marketing and have prepared a talk with news that the Internet provides us for the music promotion this 2016. While preparing slides I thought it was worth writing this article on the influence the deployment of the semantic web by Google in the promotion of music on the Internet. So here goes the article. I hope it is of interest to you.

How the Semantic Web deployment affects the music industry

First things: first, what is the semantic web ?, second how it works? And third, how does it affect the musical results?

What is the Semantic Web?

The Semantic Web is what we call the internet that aims to enable machines to a high level of understanding of the content created on the Internet. That is, in plain words ... is the internet where machines understand human.

Es una confluencia de la Inteligencia Artificial y las tecnologías web que se centra en introducir descripciones explícitas sobre el significado de los recursos, para permitir que las máquinas entiendan el significado de las cosas y puedan ofrecer respuestas concretas a preguntas realizadas de forma natural. Por ejemplo, si vamos a Google y preguntamos “¿qué edad tiene Messi?” responderá “28 años”. Ha entendido lo que le preguntamos y ha contestado con una respuesta clara, sencilla y precisa… en lugar de con una lista de sitios web que contienen las palabras “que”, “edad”, “tiene”, “Messi” que es como habría respondido hace unos meses.

To understand a little more this kind of results, please performs these searches and observes the results:

  • "How old is Madonna?"
  • "How much does Gerard Pique?"
  • "Upcoming events in the theater joventut Hospitalet"
  • "Billboard cinema Sabadell"

All websites that appear in these results using the semantic markup for machines to understand the content.

How the semantic web?

From 2012 Google and other search engines work to standardize databases so that when someone write "how old is Messi?" Google can understand that Messi = apellido_de_persona and age = campo_numérico_en_una_base_de_datos, so when we conducted this search, Google revises its index and finds that Messi is a surname of person and then search the websites that have semantic markup for a record of person whose name is Messi and the results shown in the "old" field.

This type of data on a website are called structured data.

What should I do to be semantic content provider for Google? For easy: use your web semantic markers.

  • Here you will find more info on semantic markers: Schema.org
  • Here you will find the list of semantic markers depending on the type of information: Schema items
  • Here the list of semantic markers related to music: Schema Music
  • Here you will find information on how to make the marking on your site: Google Search Console
  • Here is the link to install WordPress plugin that semantic markers: All in one Schema for WP
  • Here is a test to see if you have implemented good semantic markers: Test structured data

2016 SEO (Search Engine Optimization, or natural position) is mainly structured data and semantic web. Also it goes link building... But this we'll leave for another article.

How does it affect the music?

If you have clicked on the links above you you will have discovered the list of semantic entities that refer to music and events. If you use these markers on your web site, your data is structured in a way that can best be read and understood by Google and this has the following consequences:

  1. Your web site is best positioned: Google can use it as a general reference and place your page outside of the natural results, in the leading position you have seen if you've done the searches that have proposed you in the first paragraph of this article (in what google calls "Knowledge Graph results“)
  2. He rich snipped Your results have more visibility: the summary that appears on a Google results page contains more information and is more visible.
  3. The Google My Business tab that appears on the right of the search results page includes more information (such as album names, upcoming concerts, etc. [looks the tab Shakira to get an idea]).

So you know ... if you devote yourself to the world of music, you want to know more about Google and the Semantic Web. I hope this article will there been helpful if more not to look any further information. If I find a time during this week, I will publish the slides presented at the meeting of the AEDEM and also discover other news.

We talk to each other.

Later note:

Here's the presentation that I used during my presentation at Assembly AEDEM. I hope you find them useful.

New change in Google's algorithm: mobile websites will be positioned better

From April 21 Google includes a new variable in the algorithm that sorts the searches: mobile websites will be positioned better.

For now, this only affects mobile searchesThat is, if we look from a desktop Google shows the algorithm without this variable, however, if sought from a mobile or a Tablet, Google changes the results and premium websites with mobile version or with designs responsive.

How I can tell if Google sees my mobile or web site?

We have 2 ways to find out:

  1. Google tool to optimize websites for mobile. Google has created a tool that tests your site from the point of view of a mobile. You will find it here: Mobile Google test
  2. It has created a new section on Google Webmasters -> Search Traffic -> mobile usability in performing a test to your page and indicates errors from the mobile point of view you see in your web.

It is a change that makes little sense and that my part has been very well received.

I hope this information will be useful and if you have not already done so, as soon as you can adapt your web to mobile. Google accepts two options: creating a mobile-specific website, or a responsive design (which adapts to the screen resolution of the user's device).

The source of this information is Google directly. You can read the article that informs users of this change by clicking here: Finding more mobile friendly websites

We talk to each other!

Conference on "The web 3.0" in Terrassa, January 22

On January 22 I have the pleasure of giving in Chamber of Commerce of Terrassa, the talk "Web 3.0 - The internet approaching"During the session dedicated to the presentation of Digital Marketing Course and Electronic Commerce organized this camera.

In this talk I will explain what the basics of web 3.0, and I especially focus on marketing through mobile devices, and its possible application in enterprises of the region.

The session is free, but seating is limited. So if you want to attend, please contact the Chamber of Terrassa.

And if you want more information about Digital Marketing Course, the you can find here: Digital Marketing Course in Terrassa

See you next Tuesday in Terrassa.

The new augmented reality glasses Google

A couple of weeks ago Google introduced its new prototype augmented reality glasses. With these new glasses we get closer to the time when the augmented reality through lenses will be available worldwide (now it is already through mobile).

Analyzing the operation observed that the glasses use the voice command to activate the device functions. Not seem to use the movement of hands or eyes, as does the prototype Nokia. Let's see if they publish more videos or more complete information about the device and can analyze it well. The project has been made public now why they want feedback from users.

The video presentation of the augmented reality glasses It is spectacular and needs no words to explain it ...

The prototype with working before this shown in the video glasses were more like "Terminator". We can see them here: Terminator glasses created by Google

It seems that is also working on contact lenses that will allow the same functionality. You can read information about the lenses in this article: augmented reality contact lenses

Although one can not help but really Google controls our lives: know what to look for, know who speak (if you use Gmail), what videos look on YouTube, where we go when we use Google Maps, who our friends by Google+, which products We interest us (when we search Google Shopping) and now it seems that also incorporates the chech-in's to know where we are, with no margin for error.

Obviously this information is used to offer more targeted advertising (Facebook is winning the game right now, offering segmentation to name company in which the target audience works, but it seems that Google wants to take the lead ). I can not help feeling a certain chill with much control ... but it seems that this will be the trend or let you spy or anything based on web 3.0 (mobility, geolocation and augmented reality) will work.

Let's see how it evolves the coming months.

Rural Tourism Slides 3.0 given in the Vall d'en Bas

I almost forgot…

These are the slides that I used last Wednesday November 23, when I had the pleasure of participating as a speaker at the Workshop Pyrenees Girona '11.

In this session we look at tourism demand we will have in 10 years. How is it? What segments the form? What needs do you have? How you want to enjoy your leisure time? How we adapt our products to this new market? and How should we adapt our web site, first to current demand (generation 2.0) and then to the next generation?

I hope you find them useful.

A big hug.

3.0 Rural Tourism in La Vall d'en Bas

La Web 3.0 Turismo RuralOn Wednesday November 24 I have the pleasure of participating as a speaker at the Workshop Pyrenees Girona '11.

In this session we will take the crystal ball and we look at tourism demand we will have in 10 years. How is it? What segments the form? What needs do you have? How you want to enjoy your leisure time? All these questions will help us to discuss how our tourism product should be and how we could make it known among this type of customer.

To do this we will see what the web 2.0, how it is evolving and therefore how it should be the website of a tour company to be prepared for this imminent future and what should be our strategy to reach new target audience.

The event will be held on Wednesday 23 November at the Hotel Vall d'en Bas (Joanetes - La Vall d'en Bas), from 17h30 'to 20h00'. If you want to attend, please send an email to the Technical Secretariat to Pirineus info@visitpirineus.com

See you there.

Digital Marketing and Web 2.0 + Web 3.0 in La Coruna

On Thursday September 22 I have the pleasure of participating in a conference on new Technologies organized by CESGA (Centro Tecnológico de Galicia Supercomputing). These seminars are part of a larger project, which at the European level, aims to help companies to export more, thanks to the use of new technologies.

My participation is as follows:

Morning of 22 (about 2 hours):

  • The 22 basic techniques of Digital Marketing: This session will give an overview of the main techniques to attract visitors to a website, to techniques to convert visitors into contacts or customers and techniques for customer loyalty. These techniques are seen in more depth in a given session last year. This session will only be as a reminder or as an introduction for companies that did not attend last year.

Day Afternoon 22 (4 or 5 hours)

  • Web 2.0 to 3.0: in this session we will see what the web 2.0 and how it differs from 1.0. How should be a web 2.0 site. What are the main tools of Web 2.0 and how they can be useful to us to develop our business. The evolution of 2.0 to 3.0. The essence of the 3.0 and tools that begin to appear on the market.

All attendees will have a laptop donated by the organization and good Internet connection. The goal is for both sessions are as practical as possible and that participants can go see what I'm explaining, applied to your site or sites to go and citing best practices.

Registration is free but limited. So if you're about La Coruna on September 22 and are interested in the conference please click here: Seminar New Technologies Galicia

See you.

Augmented reality applied to Cultural Tourism

If you've ever attended one of the events in which I explain what is Web 2.0 and introduce Web 3.0 already know what the Augmented reality. This is a layer of information that we can see on reality, and that is visible through our mobile phone or through special glasses that serve as a screen.

The use of this technology for cultural promotion offers huge possibilities: simply display additional information on an appeal on printed on the image of that resource, to show this same resource in other storage conditions (for examples, showing how the ruins were actually we're seeing).

The current stage of development of this technology is still in its infancy, but there are already a host of applications that operate using augmented reality. In my previous post I hung a presentation entitled Culture 2.0 - From Web 1.0 to 3.0 in screenshots showing some of these applications that are already running.

What today wanted to show through this article it is how this technology will evolve shortly.

The video I embedded below these lines shows how to use the Augmented reality applied to Cultural TourismAt some time (the "some time" corresponds to a range from the next 2 years until the next 5, but in any case, not beyond ... so it's not science fiction, and level of developer is working to that is reality as soon as possible).

Filas – Cultural Heritage Technology District Spot (2010) from soryn on Vimeo.

I observed in the video how a control interface that we only see us (through our glasses), seen as wearing glasses can see information related to cultural resource is used, and also notes as we can see the reconstructed cultural resource (generated 3D specialists) and located exactly on its original site.

It is a tremendous advance in the field of both asset management and tourism! The possibilities are endless.

Note: the video has reached me through the kindness of Toni Rufo, of CanalViatges.cat