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How to attract visitors to a site of wine?

For several months, I write an article on Digital Marketing and Tourism in each paper edition of the journal Wine Markets. I thought that these items may also be of interest to some readers of this blog, so I've created a new section in the "Articles" and from now on, I will also publish here.

Its publication will be delayed. For example, this article published today, was published in the February issue of this magazine.

This first article is written as an index, so as to publish go the other items, go linkeado each section corresponding to your article.

How to get attract visitors to our website?

Internet has become one of the main driving forces of world tourism, and tourism is no exception. Hence, it is especially important to get attract visitors to our website, both to publicize our products and to get people interested in our cellar and for services related to tourism, we offer.

But how can we get attract visitors to our website? To get new visits there are 9 Digital Marketing techniques that we can apply to our website.

These techniques are:

1) The search engine optimization. Also called SEO Search Engine Optimization. It is to make our website appear in the top positions for a given search. Naturally, and at no cost.

2) Buying search engine keywords. Also called SEM Search Engine Marketing. It is to buy certain key words when someone look, do see an ad our search engine.

3) Advertising on third party websites. It consists of advertising space on web pages where we can find our target audience.

4) The presence in directories. It is to be present (for free, in many cases) in the directories listed companies similar to ours.

5) The online presence in markets. It is displayed on the web pages that concentrates demand for services like ours. These markets may be open to everyone or can be private.

6) The public relations in online press. They are very similar to offline media public relations, but this time, guiding our efforts to appear as articles or interviews in the press network.

7) Shares of public relations blogs. They are similar to public relations press but posting on blogs rather than in print. This action is practically free and offers very good results.

8) Email marketing to external databases. It is to buy or rent databases emails. This technique is very effective especially when we are heading to companies and databases are purchased from official bodies such as the Chamber of Commerce.

9) The actions related to Web 2.0. The presence in social networks, collaborative tools and generally in the social web, is a type of action that can offer very good results if we know how to do it.

All these techniques, I will explain over the next editions, in this column. We begin with the SEO and see How to get that search engines read the content of our website? How to get that search engines consider our important page? and How to get consider our relevant content for search? With these three considerations, we will appear in the top positions for much of the searches.

We talk to each other.

Slides: Web 2.0 for companies producing Cava

Today was held at the Brotherhood of Cava (in Subirats, Penedes) the General Assembly of the Institut del Cava, An association that brings together a large number of companies producing cava in Spain and whose mission is to represent these companies and contribute to the development of the Cava industry.

At the Institut del Cava is a tradition that at the end of the meeting, someone imparts a conference as a closing act, and like last year, I have had the pleasure of being the one who has made this presentation for such an illustrious audience.

Last year we saw the biggest mistakes companies in this sector in planning and carrying out its strategy of online communication, this year, the paper I have focused on tools that provides Web 2.0 to manage the image of companies producing cava, And how to use them to attract new customers and to retain and develop existing customers.

The slides which have illustrated the conference are what I show below.

We talk to each other.

Slides of the International Wine Tourism Conference

El pasado miércoles 3 de Febrero participé en la 2nd Annual International Congress and Wine Tourism Workshop que se llevó a cabo en el Barceló Hotel Montserrat, La Beguda Baixa (Barcelona).

El día comenzó con mi ponencia sobre los 10 principales errores que comenten las empresas vitivinícolas a la hora de promocionarse en internet, y a lo largo de la hora y media que duró la charla, repasamos estos errores y vimos ejemplos de buenas y malas prácticas llevados a cabo por bodegas españolas.

La presentación puede verse aquí:

A primera hora de la tarde, y tras asisitir a diversas actividades del congreso, moderé una mesa redonda en la que 4 bodegas nos explicaron sus experiencias en Enoturismo.

Las bodegas que participaron en esta mesa redonda fueron:

  • Cavas Nadal (el Penedés)
  • Abadía Retuerta (Ribera del Duero)
  • González Byass (Jerez)
  • Vilarnau (el Penedés)

Por lo que a mí respecta, ésta mesa redonda fue especialmente interesante porque las bodegas fueron explicando qué significa para ellos el Enoturismo y para qué lo utilizan. Las conclusiones fueron las siguientes:

  • El Enoturismo es considerado por algunas bodegas como una línea de negocio más. Con su cuenta de resultados y sus presupuestos.
  • El Enoturismo se considera como parte de la estrategia de branding de la bodega. Dar a conocer su empresa y atender las visitas que acuden a la bodega para conocerla y para probar sus caldos, forma parte de su estrategia de marca.
  • El Enoturismo se considera como una herramienta de fidelización de los clientes actuales de la bodega. La visita a las instalaciones y la participación en las diversas actividades que propone la bodega, sirven para fidelizar y desarrollar a los clientes.

En fin… una jornada muy interesante, en la que todos aprendimos.

Entrevista en “Área del Vino” a raíz de mi ponencia en el Congreso de Enoturismo

Area del VinoLaura Saileg de “Área del Vino” tuvo la amabilidad, la semana pasada, de realizarme una entrevista para ésta publicación argentina. En la entrevista se interesaba por mi opinión acerca de la aplicaciones de la web 2.0 al Enoturismo, así como sobre los principales errores en la comunicación online de las empresas vitivinícolas que practican esta modalidad turística.

La idea de la entrevista vino a raíz de la ponencia que realizaré el próximo miércoles día 3 de febrero en el Congreso de Enoturismo organizado por Wine Pleasures y que ya anuncié en el post titulado “Evento: 3 de febrero ponencia sobre Comunicación para empresas Vitivinícolas y de Enoturismo".

Ese mismo día, moderaré también una mesa redonda dedicada al Enoturismo en la que 3 bodegas nos explicarán su experiencia en Enoturismo, qué les llevó de decidirse a practicarlo, qué infraestructuras tuvieron que adecuar en sus bodegas para poder ofrecerlo y qué valoración hacen de su experiencia, entre otras cosas.

La entrevista puede leerse íntegramente en Área del Vino, y aprovecho estas líneas para agradecerle a la autora el haberla realizado y haber sintetizado tan acertadamente ciertos puntos.

Gracias a Google Alerts estoy viendo que a pesar de que la entrevista se ha publicado hace muy poco, varios blogs la están citando y publicando algunos de los párrafos que aparecen en ella.

Event: February 3 Enterprise Communication paper on Viticulture and Wine Tourism

On January 31 to February 7 will be held at the Barcelo Hotel Montserrat, The Beguda Baixa (Barcelona) 2nd Annual International Congress and Wine Tourism Workshop. This meeting, promoted by Wine Pleasures It aims to publicize the Spanish wine tourism to international tour operators and industry professionals. Of course, also it aims to help companies that offer wine to market its services both internationally and internationally, both to inform them about good practices in wine tourism.

Congress offers attendees a variety of presentations by speakers from Bulgaria, United States, France, Hungary, Italy, Portugal and of course, Spain, developed in plenary sessions, lectures, workshops, demonstrations, debates, tables round and business presentations. Kelli McCarty en Celebrity Wine Testing

For my part, I have the pleasure of participating as a speaker on the third day of the congress. My participation will be in the form of conference in which I will describe

For my part, I have the pleasure of participating as a speaker on the third day of the congress. My participation will be in the form of conference in which I will describe the major mistakes in online communication who commit companies to try to make themselves known via the Internet, specifically analyze the communication of wine companies making wine. As I do in this kind of presentation, examples will offer as good and bad practices drawn from the websites of the attendees at registration indicating the URL of your website.

also participate moderating a round table where several wineries explain their experiences in wineThe pros and cons of offering, how they promote and how they have managed to combine the wine farm with wine. This roundtable seems especially interesting because in many cases is the lack of the necessary infrastructure and the lack of information on how to market this service, which makes a large part of the Spanish wineries do not take into account that the wine can be a good source of income, complementary and compatible with the traditional.

Congress promises to be very interesting and I'm sure I will learn a lot. Too bad I can not attend every day (I have days per half), but on February 3 see you there without fail.

For more information about the conference or want incribirte, please click here: congress wine