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How do you know which browser is most popular in a country?

In classes and conferences dedicated to International Digital Marketing There are always those who ask me how to get useful to perform Search Engine Marketing in remote countries data.

My answer is always that when someone meets the need to know which search engines dominate in each country, its evolution over the years and the percentage of searches performed on them, we can find it on this website: GS Statcounter.

For example, did you know the following?

  • Globally, the last month, Google dominates 90% of searches: Searches worldwide
  • The last two months, Bing (the new MSN search engine) is catching up with Yahoo, which is losing market share in favor of the latter and also in favor of Google: Yahoo Bing reaching
  • Google rampaging in Spain with 97%: Google rampaging in Spain
  • In Andorra, the most used search engine is Google (with 96%) but Bing has surpassed Yahoo for 4 months: Andorran also use Bing
  • Google is also in Cuba who destroys searches (97% this month): Cubans are doing Google
  • In Russia, a local search engine has almost the same market share Google. It is Yandex, created in 1997 and for years was the number one search engine in the Russian Federation: Compidiendo with Google Yandex in Russia
  • In China, local search engine Baidu searches sweeps also an unrelenting pace with last year: Baidu Sweeps China. Google does nothing to lose market share in this country. It is not therefore surprising that Google Tomase 2% stake in Baidu when it went public in 2005 ... but now that the war is serious, Google has sold its stake Baidu (earning more than $ 50 million from the sale) and decided to go for it.
  • In Hong Kong, Yahoo is ahead of Google, and Baidu does not eat a donut: Yahoo beats Google in Hong Kong
  • In Japan, Google and Yahoo are not so far apart, though Google dominates the market: Google and Yahoo in Japan

So if we need information on search engines or browsers, operating systems, mobile phones, etc. in GS Statcounter we can find interesting information for international digital marketing conditions.

With this information we can use different actions Search Engine Optimization to a particular country or a particular language, and advertising campaigns in search engines (SEM) without having to rely forever on Google and its network.

I hope this information will be useful.

Who Bing, Google or Yahoo to be charged?

I do not know if the answer is obvious for everyone ... in any case, it seems to me. The victim of this new war will be search engine Yahoo, not Google.

I explain:

Indisputably the number one search engine is Google. Its market share varies depending on which country is analyzed, but ranges from 68% in the US, up to 96% in countries like Spain where no competitor. Globally, it is considered that Google has a market share of 87.62% (see Stat Counter)

In the second place, for years, we found Yahoo, with a market share of between 5% and 30% depending on which country is analyzed.

The third player was Microsoft Windows Live and Ask Jeeves for fourth in the West, and if we consider Baidu China and other countries in Asia (Baidu is the number one in China [see chart major search engines in China]).

But since last week we have a new player: Bing.com, Microsoft's new search. Let's see how has this affected the rankings.

Although it is early to say since many people have entered Bing just to see what it is, the truth is that Bing is making a hole in the market last emotion of the day 4 (see image), it seems to be able to maintain a stable share of visits.

Source: StatCounter Global Stats – Search Engine Market Share

If we analyze this graph, we can see that on June 4 even Bing came to occupy the second position. What is interesting about this chart is to realize that Bing took the second place, but he did not removing market quota to Yahoo if not that took her from Google. (To perform this analysis is best to enter the Stat Counter link that appears at the bottom of the image and change the dates of the graph to focus on day 4)

Why then I insist that the victim is Yahoo and not Google? So what be the second search engine is not the same as being the third ... and if everything continues, Yahoo will become the third ... this will impact heavily on the number of advertisers of this site and ultimately will death touch the waterline (already very weak) of Yahoo.

Control over Yahoo advertisers will be the real war of search engines and which will decide who is the winner. Although advertisers to gain, first gain market share ... and here they are.

What is happening (or what will happen) is no surprise. Microsoft was spent all of 2008 trying to buy Yahoo (see Reuters oversupply 46,000 million for the purchase of Yahoo). How it has failed, it has developed again (in 2003 did the same), its own search engine. But this time it has not imitating Google, if not creating something totally different and providing services that go beyond the content search and in certain cases such as travel, will be a killer application for some sites intermediation. In this type of search you compared, it is where most have to win where Bing and Google, so far, offers no competition.

Ahora queda por ver si Bing podrá recuperar la cuota del día 4 y si luego podrá mantenerse en esta segunda posición. También, si será capaz de quitar más cuota de mercado a Google o si se la quitará a Yahoo. Es pronto para sacar conclusiones… y aunque como vemos en la gráfica, el efecto “novedad” generado por Bing ya está pasando, esto es una carrera de fondo. Steve Ballmer indicó durante el lanzamiento de Bing que quería “convertir al motor de búsqueda de Microsoft en el segundo contendiente antes de cinco años…” así que también Microsoft sabe que hacerse un hueco en el mercado de los buscadores no es una tarea fácil y que va a necesitar tiempo para conseguirlo.

What is clear for now is that Bing is here to stay, so we have to be aware of this new search engine and start sorting algorithm to analyze their results to know as soon as possible, how to appear well positioned.

In GEA we get down to work and to that has this kind of information we will publish both this blog and in the GEA website.

We talk to each other.