I'm still in Paris, so keep reading French press and today I find this interesting news: Yahoo is developing an expansion strategy by the Arab countries.
Maktoob It is a kind of Facebook Arabic but with a webmail service, video games and Auctions, founded in 2000 and, as indicated by themselves on their website, has more than 16 million users. Users are mainly from Saudi Arabia, Egypt, Algeria and Kuwait.
The cost of the transaction has not been reported officially, but according to the blog TechCrunchThe sum of the acquisition could have reached 85 million.
Retrieved Ranking Alexa para Maktoob we can see that is at position 157 globally and we can also see the spectacular rise that this site has suffered for the past two years, although this 2009 moment, I was not being a good year.
Analyzing the data shows that Alexa can see is the web Maktoob number 5 in Iraq; number 6 in Saudi Arabia, Syria and Yemen; number 7 in Jordan and Sudan; the number 8 in Bahrain and Saudi Arabia and occupies the top 10 on the Internet many other Arab countries.
A priori it seems a good buy by Yahoo, that it expands its network of pages that offers its advertising platform and is positioned as a reference for level marketing reach Internet users in Arab countries. There will be taken into account.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.