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Thanks to Montserrat, hundreds of companies have increased their revenue by leveraging the power of the Internet and AI.

Montse has been talked about in...

Researcher

Digital Twin Economy

Montse investigates how AI allows companies to simulate decisions before implementing them.

Consultant

International Digital Marketing

Transform your business with technology and learn how to create a digital communication strategic plan.

Speaker / Trainer

Events and courses

Motivated, enthusiastic participants, ready to apply what they've learned. Organize them online/offline and in four languages.

Since 2005, Montse and her team have helped hundreds of companies, dozens of territories and 7 countries. But numbers don't tell the whole story.

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From Montse's Blog

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The latest from the Blog

Digital Twin of a Customer

Artificial intelligence, Investigation

We presented our research on Digital Twins of Customers at the Decision Science Summit in Madrid

Last week, I had the opportunity to present our research, along with my co-authors Maryam Vaziri, Helena Casas, and Francesc Miralles, at the Decision Science Summit in Madrid. The study focuses on a question that is increasingly relevant for companies and organizations: is it possible to create a...

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Agentic eCommerce

Artificial intelligence, Marketing

Agentic eCommerce – When the buyer is no longer human

Marketing was designed to manipulate human brains… For years we've designed marketing for human brains… but this cycle is beginning to end. We're on the cusp of the agentic era of eCommerce. Today I was reading a Harvard Business Review article about how AI agents buy products….

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How to simulate market size

Artificial intelligence

Do you really know the size of your market… or are you just estimating it?

When someone tells me they've already calculated their market size, I always ask the same question: Have you calculated it... or have you truly understood it? Because they're not the same thing. Calculating market size is a classic exercise in strategy. It allows us to estimate opportunities, allocate resources, and make decisions...

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