Two great news: we are starting the second edition of the SEO MOOC (on May 8, 2017) and in addition, this SEO MOOC can be validated by the SEO subject of the new Online Master in Digital Marketing and Social Networks that we are preparing with the University of Vic.
SEO MOOC Description: Master the basics of SEO (Search Engine Optimization). 2016 has been a year of major changes to Google's algorithm. Learn what's behind a good SEO strategy for 2017, including keyword planning, content optimization, link building, semantic markers, SEO for Ecommerce, local search, and mobile strategy.
We teachers are Helena Casas and myself, with the University of Vic – Universitat Central de Catalunya. The previous edition went very well: 11,700 students enrolled in the MOOC and the final score was 9.7 out of 10. In this edition we will continue to strive for quality and to achieve excellence.
But what is a MOOC?
MOOC stands for “Massive Online Open Course”. This means that the course is open to everyone and is 100% online.
In fact, it is a course in which teaching is provided through video. Specifically, there are 31 training videos of an average of 5 minutes each, multiple choice exercises and a final exercise that can be worked on from the first day (this is one of the improvements we have made compared to the previous edition).
Why an SEO MOOC?
Well, SEO has changed a lot during 2016, the great deployment of semantic responses by Google, the creation of the Knowledge Graph, the changes in Pinguin, etc. So, together with Helena Casas, we decided that it would be good to create a whole series of videos explaining how SEO works today. This is now the second edition.
How does the SEO MOOC work?
The MOOC consists of short videos that go into depth on each of the aspects that affect SEO. The course is organized into modules made up of 2 or 3 videos. After each module, an online test is carried out to ensure that the student has made progress in their knowledge.
At the end of the MOOC, the student should be able to carry out the SEO strategic plan for a company… and in fact, this is the final exercise.
The course lasts 6 weeks.
Is the SEO MOOC free or paid?
Like most MOOCs, this one can be taken for free and thus obtain the certificate of “Participation in SEO course: Search Engine Positioning”, but since the course is taught within the MiriadaX university platform, an official certificate is also offered, upon payment of the cost, to those enrolled who request it and who have achieved the 100% of each and every one of the modules of the course. This certificate recognizes the successful completion of the course. It can be downloaded as a diploma in PDF format and as a badge, which is also displayed on the platform and can be exported to “Mozilla Open Badges”. The cost of the certificate of completion of this course is €40 (tax included).
Where can I find more information about the SEO MOOC?
Well here: SEO MOOC on the Miriadax website (the university MOOC platform in Spanish and Portuguese)
Can the MOOC be validated for a Master's course?
Yes, together with Helena Casas and the University of Vic, we are preparing a Master in Digital Marketing which will be taught online. Some of the subjects are taught in MOOC format, one of them is SEO and the content is exactly that of the MOOC that we are now presenting again, so if you obtain the MiriadaX certification that you have successfully completed the MOOC, this subject will be validated for the Master.
I hope it is of interest to you and we let's see Coming soon in this new edition of the SEO MOOC 🙂
We'll be talking!
5 responses
Dear Monse, thank you very much for the information provided in the recently completed course ;). I learned a lot about SEO and I am more motivated to learn more. I wanted to ask you if you might have posted the course pdfs somewhere because all the modules are now closed and can no longer be consulted.
Thank you very much Emanuel. Please, talk to MiriadaX because even if the course is closed, for you it should always be open and you should be able to access the documentation and videos whenever you want.
A big hug
Montse.
Hello,
I participated in the first edition of the course. I really liked it, I found the videos very educational. I recommend it to anyone who wants to get into the world of SEO.
Greetings.
Montserrat!
I discovered you through a friend and I've been taking the SEO course since yesterday.
Super clear, very well explained and easy to follow. It's a pleasure to watch the videos.
Thank you so much!
Thank you very much Jorge!