Ifema confirmed yesterday the cancellation of SIMO 2008.
The director did not comment on the reasons leading to large companies to stay away from SIMO, but I think basically are two:
- In times of crisis is an unnecessary frivolity make the entire assembly representing attendance at SIMO (compared to the result obtained)
- The fair model in the digital age is beginning to become obsolete, especially when we talk about a fair dedicated to technology and the Internet.
Recent years and was quite worth going to SIMO and see how fewer companies came to the fair as exhibitors, and on the other hand, see how large corporations completely dominated spaces, encouraging small businesses cease to attend. The public, at the low range of exhibitors and the few innovations, also decided not to be seen by the Campo de las Naciones.
Actually, it is a negative feedback process caused by a purely financial approach of the contest. From the direction of SIMO have avoided until the last moment (just missing one month to celebrate SIMO 2008) that without exhibitors, there is no public and no audience, there are even fewer exhibitors ... although HP or Microsoft fill the space empties .
My experience as a speaker goes back to the SIMO 2000, it lasted 4 years and was with SoloStocks.com. Lo cierto es que si bien desplazarnos a Madrid, montar el estand y dejar un equipo en Madrid durante una semana resultaba bastante caro, lo peor no era esto, sino que además debías dejarte tomar el pelo con el coste abusivo que tenían todos los servicios contratados en la feria. Recuerdo una ADSL por la que nos cobraban más de 100 euros por una semana de uso, y también recuerdo haber contratado un espacio y luego llegar allí y descubrir que por falta de expositores habían cerrado mi zona y me habían ubicado en otro lado, sin mi consentimiento previo y siendo esa ubicación peor que la anterior. Todo un ejemplo de mala gestión ferial.
While the Internet was taking off, it made sense to be "physically present" in this contest, to let us know and also for users of the website they saw that behind a dotcoms were people. So investment worthwhile. But once you reach certain online popularity, he ceased to be justified SIMO attend as an exhibitor, and we move to Madrid just to see how things were going. The last 2 years, and that deserved my effort.
So: goodbye SIMO, maybe someday know reinvent yourself again.
Further information about the closure of SIMO:
- Expansión.com: The profitability of Simo endangered by the absence of large companies
- Finanzas.com: SIMO Director: output of large enterprises jeopardized profitability
- Top News: The crisis forces cancel the SIMO
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.