One of the advantages of teach is that over time, the number of students who pass through the hands of one is huge, and if you are lucky enough that these students are people awake, alert to new trends and over, generous . That's when you have the privilege of going to receive updates on everything that is happening in the world of digital marketing continually. This is exactly what happened with the information that follows.
Marina Lopez, an alumna of Master of E-Tourism the Cett is working as a researcher in a new project Online communication Tourism Destination at UPF. Marina has been kind enough to send me the executive summary of the report "Communication Strategies of Marks destination in Spain"For who knows firsthand the online tools they are using the destinations analyzed in your research.
A very interesting information, which a few days later has been published in the journal Hosteltur (available here: Communication strategies destination brands in Spain).
Marina thank you very much!
And continuing the theme of promoting destinations, this morning I was working on creating an agenda on Digital Marketing for Sustainable Tourism on behalf of the IN ORDER TOWhen I come up with a video that automatically have become best practice in Videomarketing Sustainable Destinations and has been created by the Tourist Office of Peru. Do not miss it, it is really good and perfectly conveys the values of sustainable tourism: respect and understanding local culture, tourism seen as an element of personal development of the tourist, tourism as an element of community development target, absolute respect the environment, etc ... and over, the main actor looks a lot (suspiciously) George Clooney :-)
Here it is embedded:
I hope that both the report and the video will be useful.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.