One of the advantages of teaching is that over time, the number of students that pass through your hands is enormous, and if you are lucky enough that these students are bright people, attentive to new trends and, above all, generous. That is when you have the privilege of receiving updates on everything that is happening in the world of digital marketing, continuously. This is exactly what has happened with the information that follows.
Marina López, a former student of the Master of e-Tourism from Cett is collaborating as a researcher in a new project Online Communication of Tourist Destinations at UPF. Marina has been kind enough to send me the executive summary of the report “Communication Strategies for Destination Brands in Spain” so that you can learn first-hand about the online tools that the destinations you are analysing in your research are using.
Very interesting information, which was published a few days later in Hosteltur magazine (you can consult it here: Communication strategies for destination brands in Spain).
Thank you very much Marina!
And continuing with the topic of destination promotion, this morning I was working on creating a syllabus on Digital Marketing for Sustainable Tourism on behalf of the UNWTO, when I came across a video that I automatically turned into best practice in Sustainable Destination Video Marketing, created by the Peruvian Tourism Office. Don’t miss it, it’s really good and perfectly conveys the values of sustainable tourism: respect and understanding for the local culture, tourism seen as an element of personal development for tourists, tourism as an element of development for the destination community, absolute respect for the environment, etc… and on top of that, the main actor looks a lot (suspiciously) like George Clooney 🙂
Here it is embedded:
I hope you find both the report and the video useful.
2 responses
Dear Montse, I wanted to ask you if the Digital Marketing for Sustainable Tourism course is already a course and where it can be studied. I would also like to take the opportunity to ask you something else. I am interested in studying the postgraduate course at the UOC where you are a professor. I would like to know if you will continue teaching the Tourism and ICT module for the next academic year (2013-2014). In addition, I would like to take an introductory course on this subject so that I do not arrive at the postgraduate course with so little knowledge. Do you know of an online course that you can recommend to me and that will help me make my first contacts with this world? Best regards and thank you in advance for your help.
Hi Pablo, I'd like to tell you: Yes, the syllabus I wrote is included in the Postgraduate Course in Marketing and Communication of Tourist Destinations of the UNWTO. You can find more information here http://estudios.uoc.edu/es/masters-posgrados-especializaciones/diploma-posgrado/turismo/marketing-comunicacion-destinos-turisticos-omt-uoc/presentacion It has now become the subject “Marketing for online tourist destinations”… that is, it is an entire module on digital marketing for the promotion of tourist destinations, focusing quite a bit on sustainable tourism since it was one of the UNWTO requirements.
Regarding what you mentioned for the next academic year, in principle and God willing, I will be the professor of ICT and Tourism in the next editions of the postgraduate courses and the specializations of the Tourism Marketing itinerary of the UOC.
On the other hand, if what you are asking me is an online introduction program to new technologies, I recommend the master's or postgraduate degrees of the http://www.bimb-school.es There are several in Digital Marketing that could be useful to you. If what you are asking is about Tourism and the Internet, then I recommend the UOC's online programmes, in the different itineraries proposed by the UNWTO's Tourism programmes (see the link above).
Well… I hope I have helped you.
May everything go well.
A big hug.
Montse.