New courses in e-commerce and digital marketing

The academic year begins again and with it new courses and new training sessions. These sessions include the courses E-commerce and digital marketing which I teach at the different headquarters of the Barcelona Chamber of Commerce.

For this next quarter we have scheduled 4 courses of 15 hours:

These courses are especially designed for companies that want to get started in the world of e-commerce or that want to delve deeper into the techniques to attract visitors to their websites and then convert them into customers.

Special emphasis is placed on what a website that wants to sell products should be like, on the key success factors both at a technical and marketing level, on how to attract qualified traffic (and SEO and SEM are well explained, among other techniques) and how to manage 2.0 profiles for this type of company. Also on how to convert this traffic into accounting clients and therefore, both Usability and Web Analytics are worked on in depth.

During the course, students have access to a computer and an internet connection. Both the benchmarking exercises and the other exercises and examples explained in class can be done directly on the student's company's website. In this way, in addition to learning, the student does effective work for his or her company.

If you are interested in attending any of these courses, please contact the training department of the Barcelona Chamber of Commerce.

See you there.
A hug.