On May 27, June 3 and June 10, I have the pleasure of teaching a new edition of the E-Commerce and Digital Marketing course that offers the Barcelona Chamber of Commerce to companies in Granollers and the surrounding area.
The objective of the course is to provide companies with the necessary training and tools to successfully carry out their e-commerce initiatives on the Internet.
To do this, we have divided the classes into 3 sessions of 5 hours each, in which the students will each have a computer and will be able to practice everything they learn in the course.
Likewise, from the first day, students will be given the skeleton of a Digital Marketing Action Plan so that they can write down and specify all the actions explained in class, but already adapted to their company. In this way, at the end of the course, both the class participant and their own company will have a concrete action plan to be able to carry it out immediately.
In the course we will cover the following topics:
- Introduction to Digital Marketing (online benchmarking and segmentation)
- Main characteristics of electronic commerce.
- What an e-commerce should be like (functionalities, tools to create it, etc.)
- Legal aspects of electronic commerce.
- The basic processes of Digital Marketing and the conversion pyramid.
- The 21 basic techniques to attract traffic to a website and convert it into customers. These techniques include SEO, SEM, advertising, web 2.0 tools, usability, etc.
- How to make a good online action plan.
More information about this course can be found in this attached PDF: E-Commerce and Digital Marketing Course
See you there. A big hug.
One Response
Thank you very much for sharing it because the course really looks good. Best regards.