The next 19th, 21st, 22nd, 26th and 28th of April will be held at the COPCA – ACC1Ó headquarters in Barcelona Digital Marketing Course Oriented to International Markets, in which I have the pleasure of participating as a teacher along with Victor of Francis.
Together, we will train the companies that attend these classes on topics related to export and the Internet. Some of the points we will cover are:
- How to optimize web traffic and increase the number of business contacts and sales through the Internet.
- What are the segmentation techniques to target the website to markets and target audiences that are in other countries?
- How to improve SEO and SEM internationally.
- How can we orient our Web 2.0 strategy internationally?
- What usability and persuasion techniques can we use to achieve greater conversions on our website?
- What web analytics tools should we use to monitor the ROI of our investment?
The last session of the course will be held in a classroom with a computer for each student. This way, the techniques learned during the previous sessions can be put into practice.
In total there are 20 hours of completely free class. oriented to export more thanks to the companies' own websites.
For schedules, other information and to register, please click here: International Digital Marketing Course at COPCA
See you. A hug.
3 responses
Ma. Lucia, I'm glad to know that when you search for information on the Internet you end up on my page! LOL.
Hey, about the course, I would like to point out that it is not a free course, so keep that in mind. On the other hand, I would like to tell you that this edition (the one in April) was filled within 24 hours of opening the call for applications… so unless there are any cancellations, in principle it is full. Now we are thinking about doing a new edition for June or September. As soon as I find out something, I will publish it on this blog.
Many thanks for everything.
See you. A big hug.
Montse
Hi teacher! I am your student in the master's degree at the UAB and I was looking for some things on the internet and I ended up on yours and read this post!
I'm going to suggest to my classmates that they go to the course.
Greetings! Very good page!
I will come in more often.
Lucia
The course looks very good. It's a pity that due to incompatible schedules I can't attend. Congratulations on the initiative.