This article describes some of the most useful tools for working on the positioning of your website in Google and other search engines.
In the last article we described what the 8 key factors to outrank your opponent on Google or in other words, what factors should you take into account when benchmarking your website (your positioning in relation to other websites) and thus know what you need to improve to outperform them. Today we will talk about the tools that will help you perform this benchmark.
How to know how many pages you have indexed in the main search engines
We have already indicated that the command to insert in the search boxes of the main search engines is:
site:webname.com
(Replacing “webname” with the name of the website you want to analyze and without putting a space between “site:” and the URL).
But there is a tool that allows you to do it simultaneously in several search engines and also keeps a history of your positioning so you can see your evolution over the months. Completely free: Marketleap Marketleap It is probably one of the best websites/tools to know your positioning.
In the link we provide, you only need to include the URL of your website (and up to 3 more websites), enter the security code, and in a moment you will know how many pages you have indexed in 6 search engines, including Google, Yahoo and MSN. When it shows you the results, in the upper right hand corner it will offer you to see the history of your queries and thus be able to know your evolution.
If you notice that you have fewer indexed pages than you actually have online, it means that search engine spiders are not accessing all of your pages.
How to know the density of keywords in the text of a web page
There are several websites that offer this service. If the weight of the page is not very high, NL Ranks offers us a very good analysis, completely free of charge. In addition, it shows us in green the words with an adequate density and in red those with a dangerous density and risk causing a penalty in the search engines that control abuses.
How to know how many web pages link to yours
As we indicated in the previous article, the command to perform in a search engine is:
link:www.websitename.com
But once again, Marketleap has a tool that makes our work easier and performs this query simultaneously in several search engines at the same time, and also, if we wish, it makes a comparison with websites in our sector (unfortunately, it only catalogs North American websites, so the latter is only interesting at a curiosity level).
Also on the top right you will find a link to your history (obviously, if it is the first time you consult your website in Marketleap, there will be no history... but there will be next time).
How to know what position your website is in for certain searches
Monitoring your positioning in the words that you consider key for people to find your business is very important. There are many tools to help us in this matter. You will find most of them in Softonic, in the “Search Engine Position Monitors” section.
My favorite tool is the Free Monitor for Google 2.0. It's 100% free and frankly, it's very useful: you give it a list of words or phrases, and it tells you where your website (or your competitors', depending on what you're analyzing) ranks. Plus, you can export the results and include them in any document. The only thing to keep in mind is that it queries google.com and not google.es, so if we want to check if what Google Monitor tells us is true, we must query Google.com and count the number of pages we have in front of us.
On the Internet we can find programs that compare our position in various search engines for certain words. My favorite is ThumbShots, which shows the results graphically and, in addition to your website, shows hundreds more results.
How to know the PageRank of a web page
The easiest way is to have the Google toolbar installed, but there are many websites that also offer us this information completely free of charge and that also allow us to check the PageRank.
Interesting links:
Link to the Power Point presentation which explains how a search engine works internally and can help you if you notice that Google has fewer URLs from your website indexed than it should.
2 responses
Hello my humble contribution,
as of today.
Since Google no longer updates the page rank, there are other tools that could help.
– Moz / page authority
https://moz.com/researchtools/ose/
It is based on the Mozscape web index and other factors that do not count.
– MajesticSEO
https://majestic.com/reports/site-explorer?q=example.com&IndexDataSource=F
measures the level of trust and how often a website is cited
– Ahrefs URL Rank
https://ahrefs.com/site-explorer
It tells us how many links reach a certain page and their quality, giving their impact on its ranking.
Personally, I like MajesticSEO more, but it depends on taste and wallet, because if you want to use all its features you have to pay.
I hope that whoever comes here finds this information useful.
greetings
Andrew
Thank you very much for your contribution. Over time, tools change and some stop working… others become paid. Of all the ones you mention, I agree with you that the most useful tool now that PageRank is no longer taken into consideration is Majestic.com, with its trustflow and citationflow. Regards.