In late December Google released its Google Zeitgeist 2012. In this list you will see more searches have been made in Spain, sorted by subject.
Of these there is something to learn. I particularly like to see related searches "how to do... ". These searches give me ideas to create content or to redirect my projects.
This year for example, I see that among the top searches of this type is:
- “how to make cupcakes”
- “how to make pancakes”
- “how to bechamel”
... For nothing ... to continue my recipe blog :-) (www.cuinadecasa.com)
But I see that the most sought is a "How it works Twitter"... Perhaps this search deserves an article ... (and I will think this weekend)
I have already talked about this marketing technique on other occasions, is the Content Marketing and it consists of creating content in order to attract visitors to our website. Obviously they must be related to ours (this is why I go in the recipe to make bechamel in the cooking blog and not on marketing), but ultimately is to stick with what content is the basis of Márqueting :
- We define what kind of target audience we are headed.
- Knowing what interests them and what not.
- If we can cover you analyze any of your needs with our services (or if we can adapt one to cover your needs)
- Run the service.
- Then dedicate ourselves to retain and develop customer.
For all this, Google publishes the list each year can be of much use. So here is the link again: Google Zeitgeist 2012
I hope you will inspire.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.