Hitwise has just published a study analyzing the search parameters of American users in search engines in this country.
This report indicates that most of the users analyzed used 2 words to perform their searches, but that the trend is that the average number of words searched in these search engines will soon be 3.
In the table that I show alongside these lines we can appreciate this change in trend, as well as the general tendency to carry out more and more sophisticated searches using a large number of words.
18% highlights the growth in the number of users who use eight or more words when performing a search.
More about the report
The Hitwise report also comments on Google's increased market share in the US, which now stands at 72.741 TP3T of searches in April 2009, compared to 67.931 TP3T of searches in the same month in 2008.
Good news
This data is interesting from an SEO perspective because it tells us that we should focus on positioning concepts of 3 or 4 words, which makes the job much easier since these are not general terms and therefore we are not competing against so many people. Also from the point of view of content generation, it is much better to work with phrases and groups of terms, rather than with single words.
Link to Hitwise report: Hitwise Report
