On Wednesday 18 November, I had the pleasure of participating as a speaker at the symposium "New technologies in the field of performing arts" organized by cONTRIBUTED Y CIATRE, In order to help theater companies, and in general all companies related to the performing arts, in their online communication.
The day began with a presentation by Jordi Sellas interesting entitled "New Generation Cultural Marketing"Among other things, he explained how the Cultural Marketing is a Marketing Experiences and how this is a competitive advantage and, therefore, should focus communication transmission is a" positive and direct experience " , something that is increasingly rare in this world of virtual experiences.
After leaving the bar very high in both the quality of the paper and the rapporteur, it was my turn to me. My presentation was titled "The 10 most common mistakes in online communication companies in the world of performing arts". To make this presentation, previously analyzed the websites of twenty assistants and in my presentation I was enumerating communication errors being committed (although I tried to use the pages more like best practice, that as examples of malpractice). Some of these errors are, for example, not of who is the target audience of the site, using technology not suitable for web pages, not taking into account the potential of web 2.0 in their communications, etc.
Deputy under these lines the power point I used to illustrate the presentation.
After my presentation, we made a break for lunch and afternoon rebuked the day with a session given by Daniel Olivares, in which we explained the basis of conversion of visits to users.
The day ended with Georgina Cisquella, an excellent communicator, with extensive experience in cultural communication, which gave us a very interesting presentation entitled "Theater, Internet and Media"In which he showed us the latest trends in communication. For me, it was really an inspiration.
From these lines I can only thank the CIATRE provided as to be invited to participate in this conference and congratulate them for organizing the event so much.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.