Presentation of my libro "Electronic Marketing for Cultural Tourism"

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This next Friday the November 5th Girona presented in my book "Marketing Electrònic per a Turisme Cultural". This book is part of the collection dedicated to cultural tourism published by the editorial Vitelli.Marketing Digital per a Turisme Cultural - Montserrat Peñarroya

No hace falta decir que este evento me hace muchísima ilusión y que estoy muy contenta de que finalmente se haya convertido en realidad (es muy complicado trabajar, dar clases y a la vez escribir un libro). Sólo espero que la gente lo encuentre realmente útil. En el libro se explican las técnicas básicas para atraer tráfico a un sitio web especializado en servicios o en productos de Turismo Cultural, se explican también las técnicas para convertir visitas en clientes y las técnicas para fidelizarlos. También se explica cómo hacer un benchmark y cómo segmentar, desde el punto de vista del Márketing, los clientes actuales. En general, se trata del contenido que correspondería a una clase de Marketing Digital Turístico de unas 15 horas (se lee en menos… o eso espero) y sirve de guía para poder empezar el Plan de Acción de una empresa turística.

The book can be purchased online by clicking here: Marketing Electrònic per a Turisme Cultural.

The presentation itself will perform in Fontana d'Or (C. Citizens, 19, Girona) in the 7 afternoon. Is presenting Mr. Joan Pluma, Deputy Economic Development and New Technologies Ms. Dolores Vidal, professor of Girona and director of the collection and Ms. Gemma Garcia, the publisher ... y yo misma ... and of course, with all that friends wishing to attend this acto.

Later note:

The presentation was very good. I had never been to La Fontana d'Or and the truth is that it is the perfect setting for the presentation of a book. The room where the ceremony took place (the room Tapiz, I think it's called) is the right size for this type of event and is the ideal place for a book about how to raise awareness of the cultural resources of place our country.Presentación Marketing Electrònic per a Turisme Cultural

From here I want to thank Gemma Garcia, Dolors Vidal and Joan Pluma for their presentations and their words of support. I also want to thank all the friends and acquaintances to know, who came to the Fontana d'Or to attend the event, for making this unforgettable evening. Everyone I am very grateful.

The photograph is attached to the Pere Duran Volume photographer for the newspaper El Punt - Today.

Article covering the event can be read here:
Tourism websites

Later note 2:

People ask me if I do not have a web page just for the book ... :-)
Logical question. Moment is not available, but I hope that if he is facing to December. This page will discuss the book, I will include more content related chapters of the book and best practices that I saw every day when dealing with students and clients.

3 replies
  1. Lluïsa Avante
    Lluïsa Avante says:

    Enhorabona! En la jornada d’ahir d’ESCODI vas aixecar a un públic entusiasmat. Gràcies per la teva magnífica exposició.

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