Presentation of my book «Electronic Marketing for Cultural Tourism»

This next one Friday day November 5th We presented my book “Electronic Marketing for Cultural Tourism”. This book is part of the collection dedicated to Cultural Tourism published by the Vitel·la Publishing House.

Needless to say, I am very excited about this event and I am very happy that it has finally become a reality (it is very complicated to work, teach and write a book at the same time). I just hope that people find it really useful. The book explains the basic techniques to attract traffic to a website specializing in Cultural Tourism services or products, it also explains the techniques to convert visitors into clients and the techniques to build loyalty. It also explains how to benchmark and how to segment current clients from a marketing perspective. In general, it is the content that would correspond to a 15-hour class on Digital Tourism Marketing (it can be read in less time… or so I hope) and it serves as a guide to start the Action Plan for a tourism company.

The book can be purchased online by clicking here: Electronic Marketing for Cultural Tourism.

The presentation will take place at Fontana d'Or (C. Ciutadans, 19, Girona) at 7 pm. Mr. Joan Pluma, deputy for Economic Promotion and New Technologies, Mrs. Dolors Vidal, professor at the UdG and director of the collection, and Mrs. Gemma Garcia, the editor… and myself… and of course, all the friends who wish to attend this event will be present.

Post note:

The presentation went very well. I had never been to La Fontana d'Or before and it is the perfect setting for a book presentation. The room where the event was held (the Tapestry Room, I think it is called) is the right size for this type of event and is the ideal place for a book that deals with how to make known the cultural resources of our country.

I would like to thank Gemma Garcia, Dolors Vidal and Joan Pluma for their presentations and their words of support. I would also like to thank all the friends, both known and unknown, who came to the Fontana d'Or to attend the event, for making this evening unforgettable. I am very grateful to all of them.

The photograph I attach is the one taken by photographer Pere Durán for Diari el Punt – Avui.

The coverage article of the event can be read here:
Tourism on the web

Postnote 2:

People ask me if I don’t have a website just for the book… 🙂
Logical question. It's not available at the moment, but I hope it will be available in December. This page will discuss the book, include more content related to the chapters in the book and good practices that I see every day when dealing with students and clients.