My new book is now available! 📚✨
I am very pleased to announce the launch of my new book “Successful strategies for cultural companies”, co-written with Francesc Miralles and published by 3ISIC publishing house.
Contents of the book
In this book, we offer a comprehensive guide for cultural organisations to adapt and thrive in a constantly changing environment. Based on my PhD thesis, the book showcases the insights gained from in-depth interviews with 11 cultural companies and 125 additional surveys. We address crucial topics such as digitalisation, sustainability and the importance of partnerships for innovation and resilience.
During the book launch, I had the opportunity to share some of the key findings and recommendations, including practical strategies to address current challenges and take advantage of new opportunities arising from emerging technologies.
Acknowledgements
I thank everyone who has been part of this project and I hope that the book will be a useful tool for all cultural companies seeking to evolve and stay relevant.
Also a special thanks to Helena Casas, the host of the interview during the presentation.
Book Fact Sheet
- Qualification: Successful strategies for cultural companies
- Caption: Discover the keys to adaptation and innovation for the sustainable transformation of cultural companies.
- Authors: Montserrat Peñarroya and Francesc Miralles
- Editorial: 3isic, 2024
- Pages: 144
- Editions: Catalan and Castilian
Video of the presentation
Here is the video of the presentation in which Helena interviews the authors.
Thank you for your support and I look forward to your comments on the book.
We'll be talking!
#CulturalCompanies #Innovation #Sustainability #DigitalMarketing #DigitalTransformation
