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Slides from the Mobile Marketing for Cultural Industries conference

Picture of Montserrat Peñarroya Ph.D
Montserrat Peñarroya Ph.D
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On May 18th I had the pleasure of giving a lecture entitled "Mobile Marketing for Cultural Industries» in the series of conferences organized by SDE – ICIC.

At the conference we saw the following points:

  • What is Mobile Marketing.
  • What is it for?
  • What types of marketing communication can we carry out via mobile phone?
  • How can we apply it to the promotion of cultural products.
  • Examples.
  • Key success factors.

Below are the slides I used to illustrate my presentation in case they can be helpful:

Mobile Marketing – Marketing

May everything go well.
A hug.

Picture of Montserrat Peñarroya Ph.D
Montserrat Peñarroya Ph.D
Digital Marketing and Digital Business Strategy Specialist, with more than 20 years of experience helping companies and territories grow through the strategic use of the Internet. Montserrat has a PhD in Business Management, and is one of the pioneers of the Spanish digital environment. Her career includes the creation of her first website in 1994 and the founding of her first online business in 1998 (Solostocks.com), as well as being part of the Intercom ecosystem, promoter of projects such as Infojobs and Softonic. You can contact her here: Let's talk.

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