On the website of ACC1Ó (read “Acció”) have just posted the video in which Victor de Francisco and myself explain the keys to Digital Marketing aimed at companies that want to export further using the tools that the Internet provides us.
The objective of the video is to provide information about Digital Marketing and at the same time avoid the mistake What many companies say when implementing their Digital Marketing strategies: create the website first and then hire someone to create an action plan that brings traffic to the page and helps us convert visitors.
As I explain in the video, this is a common mistake and one that should be avoided. A website is a consequence of a Marketing Plan, not the other way around. Otherwise, the pages do not show any kind of strategy, they are not customer-oriented and in many cases, they use technology that is not even suitable for achieving correct indexing of the page in search engines, because no one, before starting the page, has considered whether or not it should be indexed naturally.
The video was recorded during some of the classes we taught at ACC1Ó last month and in it we can see images of interviews, combined with images taken in class and with some slides from the presentations used in class.
Anyway… I recommend the video (I can't embed it because the tool it's posted on doesn't allow this functionality). Click here to watch it: video of Digital Marketing for Export
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2 responses
It's a pleasure, Lluís.
Com always, savis consells, plens de lògica i sentit comú. Thank you!