Last Tuesday, February 23, I had the pleasure of participating in the conference "The Challenge of Opening a Theatre» organized by the Barcelona Provincial Council on the 16th and 23rd, with the aim of helping municipal theatres to market their spaces more effectively.
My participation was in the form of a practical presentation in which I listed and explained some Digital Marketing actions that can be carried out easily and cheaply by the theatres themselves.
Preparing this presentation was not easy. Most theatres do not have their own website and use the website of their respective town councils to publicise their programmes. On the other hand, the budgets for promotion are scarce and the human resources dedicated to the management of these theatres are also scarce, although these professionals make up for this with dedication and determination to improve the results obtained by their establishments day after day.
So, although SEO is one of the most effective techniques in Digital Marketing, in this case it was ruled out due to not having a website over which there is direct control. This meant that I had to look for actions that were feasible but that were based on the use of the other techniques that are used to attract visitors to a website.
The final result was 18 concrete actions (although the title stated 10 actions), which theatres can implement from tomorrow, and in many cases, without the need for extraordinary funds, but with hours of work on the network.
This is the presentation I used for the talk.
2 responses
Hello Pilar, I totally agree with you, it is certain that the video is important as a Digital Marketing expert, it is a type of communication that I always recommend when explaining how to improve the persuasion of the web pages.
Escort, I just looked at the link you passed on the TV channel of the Teatre Auditori de Sant Cugat. It looks super interesting!!! If not, I will contact you via email to learn more about the technology I use and how it is implemented to clients.
A strong hug… and many thanks for your contribution in the form of comments. Sens dubte, valuable pels readers of the blog.
Hello Montse, I attended the last week's courses organized by Educació Sense Fronteres, which I will really like. But perhaps you see that you practically do not talk about the positioning of the video, which is also quite difficult. Fins i tot estic muntant TV channels a web pages, com per example a http://www.tasc.tv. (the Teatre-Auditori de Sant Cugat del Vallés). I would be glad if you see it because it is very interesting for all types of web. Most cordial greetings.