On April 14th I have the pleasure of teaching a course in Girona (at the UDG Technological Park) Advanced WordPress, designed for all those students who participated in the first two editions of the WordPress Course for the Creation of Tourist Websites, can expand their knowledge.
In this course we will see the following topics:
- How to improve WordPress SEO.
- How to install Google Analytics codes in our WordPress and how to define the objectives and conversion funnel of the page, in Google Analytics (it is recommended that students come to the training with the access data to their Google Analytics account. If they do not have it, they can register at www.google.com/analytics)
- How to embed videos and other content in WordPress.
- What are the best plugins to improve your WordPress? With these plugins we can: create a good contact form, get a multilingual site, include the Facebook “like” and Twitter “Tweet this”, connect our WordPress with Twitter, etc.
- How paid templates work and how we can change their design.
- How the WordPress eCommerce plugin works.
- How to start getting subscribers (we will see how to install the different Feedburner services)
In the second half of the course we will deal specifically with what the website of our hotel or tourist establishment should look like. We will see
- How to create a good who we are.
- How to create a good where we are.
- How to create room cards.
- How to create pages for different market segments (for families with children, for business tourism, for events, etc.)
- How to create landing pages for our SEM campaigns (we will see how to create pages and make sure they do not appear in the menu, and we will see how to include contact forms on a specific page)
- How to create a nice favicon (if you don't know what a favicon is click here: what is a favicon)
The course will last 4 hours and we will start at 10 am on April 14.
This is an advanced course so it is assumed that all students have WordPress installed and know how to use it at a basic level (create a page, create a post, create a category, download a theme, download a plugin, etc.). People who know me know that I would do anything to help others, but in this case I will stick to my guns and not spend time on WordPress basics and even less on installation issues.
If you think you might be interested in attending the course, you will find more information here: Advanced WordPress Course for Tourism Companies
See you in Girona.
A hug.
