This summer I had the honor of collaborating in the July issue of the journal Marketing & Sales from Harvard-Deusto.
This magazine dedicated to Marketing is one of the most recognized internationally and in her writing professionals like Philip Kotler, Don Peppers, Martha Rogers and Luis Maria Huete [... now also :-)]. It is one of the means used to conduct academic research related to Marketing or Sales and one of the most cited sources both professionally and academically.
So I'm very glad I participated with Gloria Abati in drafting the article entitled "The Journey to the Heart of Social Networks: Objectives, Tools 2.0 and Success Factors"And I hope you liked the article readers, so that on future occasions we again publish in this medium.
As its title indicates, this article explains how companies can go create their profiles on major social networks, what tools have to manage your professional brand, what are the objectives that should be asked are and what are the key success factors.
Magazine Marketing & Sales It is a bimonthly basis and are only accessed by subscription, so if you want to read the article in question you can subscribe to the magazine by clicking here: Marketing & Sales
Or you can download it by clicking here: Journey to the Heart of social networks.
I go all right.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.