In classes and conferences dedicated to International Digital Marketing There are always people asking me how to obtain useful data to be able to carry out Search Engine Marketing in remote countries.
My answer is always that when someone needs to know which search engines dominate in each country, their evolution over the years and the percentage of searches carried out on them, we can find it on this website: GS Statcounter.
For example, did you know this?
- Globally, Google dominated 90% of searches last month: Global searches
- In the last two months, Bing (MSN's new search engine) is catching up with Yahoo, which is losing market share to the latter and also to Google: Bing catching up with Yahoo
- In Spain Google sweeps with a 97%: Google sweeps Spain
- In Andorra, the most used search engine is Google (with 96%) but Bing has surpassed Yahoo for the last 4 months: Andorrans also use Bing
- In Cuba, Google is also dominating the searches (97% this month): Cubans like Google
- In Russia, a local search engine has almost the same market share as Google. This is Yandex, created in 1997 and which for years was the number one search engine in the Russian Federation: Yandex competing with Google in Russia
- In China, local search engine Baidu has been dominating searches at an unstoppable pace this past year: Baidu takes China by storm. Google is only losing market share in this country. It is not surprising then that Google took a 2% stake in Baidu when it went public in 2005… but now that the war is in earnest, Google has sold its stake on Baidu (earning more than $50 million from the sale) and has decided to go all out.
- In Hong Kong, Yahoo is ahead of Google, and Baidu is not getting any traction: Yahoo beats Google in Hong Kong
- In Japan, Google and Yahoo are not so far apart, although Google dominates the market: Google and Yahoo in Japan
So if we need information about search engines or browsers, operating systems, mobile telephony, etc., in GS Statcounter we can find very interesting information to carry out international digital marketing in good conditions.
With this information we can consider taking actions of Search Engine Optimization for a specific country or for a specific language, and also search engine advertising campaigns (SEM) without always having to depend on Google and its network.
I hope this information is useful to you.
One Response
I used the tool before and sometimes found stats are accurate, but sometimes not. It is upon the person who to believe or cross-check.