Mobile Marketing Conference on November 23

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On November 23 I have the pleasure to give a lecture on Mobile Marketing at Hotel Grums Barcelona (next to the Metro Paral·lel).

This day was inciará at 10h with the presentation of Master in Digital Marketing of the BIMBS (Barcelona International Management Business School) which will begin its first edition at the end of the month and of which I am the technical coordinator, and immediately Helena Casas and myself, impart the conference "Mobile Marketing - Promote your business through mobile devices"Which will explain the latest developments in marketing through mobile devices. The day will end at 13h30 '.

In the session Mobile Marketing We cover the following topics:

  • We'll see how mobile marketing has evolved in recent years.
  • Why would we want as a company.
  • How the mobile web.
  • How can we adapt our website to mobile devices.
  • How advertising works.
  • How the marketing dimensional codes (QR and Datamatrix).
  • How the augmented reality.
  • How to integrate our Mobile Marketing Online Marketing Strategy.
  • How to measure results.

Como ya sabrás, el mobile marketing está avanzando mucho más de prisa de lo que estaba previsto. Todos los informes y estudios realizados en el año 2011 preveían que hacia el 2013 llegaríamos al 50% de las conexiones realizadas a internet, a través de dispositivos móviles. Lo cierto es que en España se llegó a esta cifra la semana pasada. Así que es realmente importante entender cómo debemos gestionar la presencia de nuestra empresa en la internet a la que se accede a través de uno de estos dispositivos.

Attending the conference is free, but seating is limited, please, if you wish to attend, please fill out the form below:


[Highlight_text text_color = "# ffffff" bg_color = "# 330000"] Squares out. The next session is taught in Terrassa on 12 December. More information here [/highlight_text]


4 replies
  1. Jia
    Jia says:

    Hi Montse, I am a student from UAB Eurasian master program. I received this alert about the event on 16th and right away I replied to the department of informatics saying I want to. Join and if possible one more entry for my husband because he runs a IT company in barcelona. We are really looking for this event , however, I didn’t get any reply and now I check the website it displayed as the conference is full. We would really like to attend this one in barcelona, is there any possibilities that we can go still? thank you

  2. Montse
    Montse says:

    Ok Jia, don’t worry. I hereby confirm your attendance at the event, with you husband. See you on friday.

    By the way… the conference will be held in spanish, are you aware of that?


  3. Ruolan
    Ruolan says:

    Heeeey my dear prof, is that possible that I confirm my attendence right now??I’m from Euroasian International Business of UAB. i reall like your class and i wanna learn more about digital marketing! thank you so much.

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