Due to the high demand for this course (the course Course on Electronic Commerce and Digital Marketing which began on May 26 is now complete and no waiting list), has scheduled a new edition which will begin on June 13.
These courses are 15 hours (from 9:00 to 14:00 three days). This new course we have scheduled will be held at the headquarters of the Chamber of Commerce of Barcelona (Avda. Diagonal, 452 Barcelona) the June 13, June 20 and June 27. ATTENTION NEW DATE: 20 June 27 June to 4 July.
The agenda of the sessions is distributed as follows:
The first one is dedicated to Electronic Commerce:
- Electronic commerceWhat it is, what it does, what tools we can use to create an e-commerce (the open source out there on the market, proprietary code), what characteristics must take into account the legal level, logistics, etc. This session will also learn how to perform a competitive analysis and how to determine what our Digital Marketing strategy to attack new markets and increase our customer base.
The second and third sessions are devoted to Digital Marketing:
- Techniques to attract visitors: SEO, SEM, the publicitad of third party sites explained, the Videomarketing, eMail Marketing, Public Relations Online and all the tools of Web 2.0 (and social networks).
- Techniques to convert visitors into customers and customer loyalty: Usability, Persuasion, transmission of trust, creating communities, the various techniques of loyalty and Web Analytics (essential for the control of all treated during the course techniques) explained.
Classes are held in the computer rooms of the headquarters of the camera, so every student has a computer to perform the exercises and to go to practice all that is being presented in class, hence the maximum number of participants in each course is 15 people.
If you are interested in attending this year's course, please contact the training department of the Chamber of Commerce of Barcelona, you will find your data and more information about the issue that begins next week here: Course on Electronic Commerce and Digital Marketing (The PDF of the new session has not yet been created, this is the one which is already full, but go ... the data are the same, only change the dates).
We talk to each other.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.