Discover what the substitute Google PageRank: the TRUST RANK

Desde hace algunos meses se viene especulando sobre la posibilidad de que Google cambie el algoritmo de PageRank por un nuevo algoritmo que filtraría todo el spam a buscadores o al menos intentaría neutralizarlo. Descubre en éste artículo todo lo que se sabe hasta el momento, acerca del nuevo algoritmo cuyo nombre es Trust Rank.

This is the technique used to get when you search for "Thieves" on Google, you first position appears on the website of the SGAE.

This is the technique used to get when you search for "Thieves" on Google, you first position appears on the website of the SGAE.

The new Google algorithm would prevent such practices.

The purpose of PageRank is to assign a numerical value to web pages according to the number of times the recommended and other pages according to PageRank that they have to turn. That is, it establishes the importance of that website. Their logic is: if web pages link to another page, is that is recommending. And if recommended, it is to be important in the field of subject matter first website. A recommendation that comes from a page that in turn is highly recommended is worth a recommendation that comes from a page that hardly anyone recommended.

Google wants in the top positions of search results pages find some relevance and are being recommended by other pages that in turn also have relevance. To determine the PageRank, Google analyzes the number of links coming from other web pages and PageRank. The Trust Rank, part of the same base. But instead of assessing the importance of a recommendation based on the PageRank of the page that recommends it does from a series of web pages that have been considered important by humans rather than algorithms.

A Web page that humans have determined how important they are considered "web seed" and their links are assigned a value. And it will be that value that will be transmitted across the network.

To illustrate with an example: Suppose we have a web seed "A". "A" transmit a value of 100 Trust Rank to all websites that link. These pages, in turn, forward a 99 Trust Rank to all websites that link. And the latter, forward a 98 Trust Rank to which they link.

To mitigate the degradation of Trust Rank as distances of the seed sites, the algorithm has included a correction that takes into account the number of degrees between the seed web and the web receiving Trust Rank without nullifying completely the distance between seed.

The idea of ​​Trust Rank looks good, but there are certain issues that must be considered:

The idea of ​​Trust Rank looks good, but there are certain issues that must be considered:

Who will be the seed webs?

Did you perform reverse spam?

Did you perform reverse spam?

So scathing comments and thinking about the future not too distant when the Trust Rank will work, it occurs to me that perhaps the same playing that searching the word "thieves" out the SGAE, perhaps to play to sabotage web pages, linking them unmercifully from its pages spam and therefore subtracting Trust Rank, from appearing at the top of search engines.

When will we have the Trust Rank algorithm built into Google?

No idea ... no one here agrees. When you least expect Google launches a statement and informs us that it has already implemented. What is clear is that notify the press and the Internet. Certainly will make a major qualitative improvement in obtaining search results so Google will make people aware of it, I doubt that the communications department of Google threw away an opportunity like this.

Further information for anyone wishing to broaden their knowledge:

Link to document Stanford University that deals with the Trust Rank: http://dbpubs.stanford.edu:8090/pub/2004-17

Search Engine Optimization course (which no doubt have to change the day that implement the Trust Rank, but already includes the new indexing system with Google Site Map Generator): Online Course Search Engine Optimization. The course is free.

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