Yesterday I had the pleasure of participating in the General Assembly of the Product Clubs Catalan Tourism, Giving a presentation on Digital Marketing and basic techniques to attract visitors to the websites of tourism enterprises.
Product Clubs are few programs of the Catalan Tourism Agency which aim to advise and assist in marketing the tourism industry in Catalonia. There are specialized clubs in Cultural Tourism, Active Tourism / Nature, Golf Tourism Gastronomic Tourism and Tourism Health and Welfare.
After the assembly, the day continued with three presentations on various topics. The first one was given by Dean Gregory Expedia, Who explained the hotel services connectivity interfaces and Expedia. This paper was especially interesting as the representative Expedia shared with attendees all kinds of data related to online procurement and on the tourism market in general. The next presentation was on the new school calendar and how positively affect the tourism industry. The last presentation was mine.
These are the slides to my presentation:
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.