Yesterday I had the pleasure of participating in the Citymarketing days organized by the Barcelona Provincial Council and IL3 (University of Barcelona).
My participation was to explain in five hours what is Web 2.0, how it can be used to manage promotion (both tourists and residents) of a city. How do some cities, what are the key success factors and where internet is evolving and how this will affect the promotion of cities.
A moment ago hung on Slideshare slides I used for this class, if you are of any use. You can see them below:
I go all right.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.