Yesterday I had the pleasure of participating in one of the conference organized by the Department of Culture of the Provincial de Barcelona and the We Associacitiva CommunicationWhich aim to improve the communication of the Catalan cultural associations. To do so, yesterday was organized and another to be held on October 5th.
The world of Marketing for Associations is not easy, let alone online. Normally webmasters are volunteers, they do not have any budget and only have basic knowledge with regard to Marketing and Digital Marketing. Still, most of the entities participating in the conference yesterday available website and Facebook account.
The objectives that these associations seek in their online communications are usually:
- Attract new members.
- Publicize their activities to the general public.
- Seek new employers or retain current ones.
- Use your website and digital tools to improve communication among its partners.
So a well built website that is indexed well in search engines and that has a good web analytics system, is the first step to start working communication via the Internet.
As part of this conference I explained 10 shares of Digital Marketing that can be done virtually no cost and will help to significantly improve their initiatives on the network.
These are the slides I used to illustrate my paper.
I hope you find them useful.