The impact of digital technology in the tourism sector - February 23

On 23 February, Consortium of Tourism Costa del Maresme organizes the conference "The impact of digital technology in the tourism sector"In which I have the pleasure to participate.

MataróThis day is specially designed for entrepreneurs in the tourist accommodation sector.

The aim is that from the papers of various specialists Turistic marketing (Which I have the honor to meet) the impact of the adoption of new technologies is analyzed by this business, and how to convert these changes into a competitive tool and a generator of higher margins for the business.

For my part, I will emphasis on how the Internet affects the relationship between hoteliers and customers and between hoteliers and tourism intermediaries, and how this relationship will evolve in the coming years. I will also talk about how to attract traffic to the website of a hotel and how to convert customer.

The program is as follows:

  • 09:30-11:00 Montserrat Peñarroya. Tourist Digital Marketing Specialist.
  • 11:00-11:30 Break
  • 11:30-13:00 Javier Velilla, Director General, Comuniza 2
  • 13:00-14:00 angel Diaz. CEO de Advance Leisure Services

The sessions will be held at the headquarters of the consortium of tourism promotion in the Plaza Miquel Biada, 1 Mataro.

For more information on the conference or to register to it, please contact the Consortium of Tourism Costa del Maresme.

See you there.

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