Study on the use of social networks by enterprises

This week has published an interesting study by Banesto, on the use of social networks by Spanish companies.

• Interesting: the reasons that lead people to become a fan of a brand (slide 9).
• Interesting: the reasons why people follow a brand on Twitter (the most interesting is the fact that seeking an offer in contreto for users of Twitter) (slide 10).
• Facebook, Twitter, LinkedIn and a corporate blog are the 4 most used Web 2.0 tools by enterprises.
• (... I do not follow. It's worth reading the study. They are only 36 slides.)

These are the slides that refer to the study:

This study has reached me via profile Facebook de PMasters (JSC) . From here I thank you for the work of dissemination of knowledge carried out since college.

We talk to each other.

Peñarroya Montserrat

Specialist Digital Marketing Strategy and Digitization Process. I help businesses and territories to develop thanks to the use of Internet in their business strategies.

Impart conferences, training and consulting for over 20 years. Program Director of the Degree of Entrepreneurship Digital (Digital Business) La Salle - URL.

My digital DNA comes from Intercom (creators of Infojobs, Softonic, eMagister, Solostocks, among other companies). I created my first website in 1994 and started my first online business in 1998.

I am at your disposal for whatever you need. Let's talk.