This week, an interesting study was published by Banesto on the use of social networks by Spanish companies.
- Interesting: the reasons that lead people to become fans of a brand (slide 9).
- Interesting: The reasons why people follow a brand on Twitter (the most interesting one being the fact that they are looking for a specific offer for Twitter users) (slide 10).
- Facebook, Twitter, LinkedIn and a corporate blog are the 4 2.0 tools most used by companies.
- (… I won’t continue. The study is worth reading. There are only 36 slides.)
These are the slides that refer to the study:
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This study has come to my hands via the profile of Facebook PMasters (UAB) From here I would like to thank you for the work you do to disseminate knowledge from the university.
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5 responses
Social media is one of the things that influences and helps companies to make themselves known for free, something that cannot be said of other forms of advertising. Without a doubt, this is something that will improve even more over time and they will dedicate more resources to it, seeing how well it is working. Excellent article.
I think we're just at the beginning of what this is going to lead to.
Everything in its time... you just have to know how to wait for it.
The study is very clear and concrete
Thanks for letting us know
A very valuable study for the future behavior and positioning of SMEs and microenterprises. Josep Prat