On January 31 to February 7 will be held at the Barcelo Hotel Montserrat, The Beguda Baixa (Barcelona) 2nd Annual International Congress and Wine Tourism Workshop. This meeting, promoted by Wine Pleasures It aims to publicize the Spanish wine tourism to international tour operators and industry professionals. Of course, also it aims to help companies that offer wine to market its services both internationally and internationally, both to inform them about good practices in wine tourism.
Congress offers attendees a variety of presentations by speakers from Bulgaria, United States, France, Hungary, Italy, Portugal and of course, Spain, developed in plenary sessions, lectures, workshops, demonstrations, debates, tables round and business presentations.
For my part, I have the pleasure of participating as a speaker on the third day of the congress. My participation will be in the form of conference in which I will describe
For my part, I have the pleasure of participating as a speaker on the third day of the congress. My participation will be in the form of conference in which I will describe the major mistakes in online communication who commit companies to try to make themselves known via the Internet, specifically analyze the communication of wine companies making wine. As I do in this kind of presentation, examples will offer as good and bad practices drawn from the websites of the attendees at registration indicating the URL of your website.
also participate moderating a round table where several wineries explain their experiences in wineThe pros and cons of offering, how they promote and how they have managed to combine the wine farm with wine. This roundtable seems especially interesting because in many cases is the lack of the necessary infrastructure and the lack of information on how to market this service, which makes a large part of the Spanish wineries do not take into account that the wine can be a good source of income, complementary and compatible with the traditional.
Congress promises to be very interesting and I'm sure I will learn a lot. Too bad I can not attend every day (I have days per half), but on February 3 see you there without fail.
For more information about the conference or want incribirte, please click here: congress wine
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.