These days I am teaching my classes at the Master in Search Engines from IDEC-UPF, so I have a lot of students asking questions about Google Adwords, SEO, and Google Analytics.
One of the recurring questions is "Why when I review the results of an Adwords campaign, they do not match the data provided by Google Analytics«.
Well… I’m not going to write an article detailing why since Google has already done it for me 🙂
Here is a link where Google explains each of the parameters that differ in the control of Adwords campaigns compared to Google Analytics and why they differ.
Document: Why Google Adwords and Google Analytics show different results.
I hope you find it useful.
A big hug.
8 responses
Thanks for the info and the link to the Google page.
Good blog.
All the best.
This is very important information to keep in mind. Thank you very much for sharing it!
It is vital to know these differences, which can sometimes be a nuance and other times not so much. Thanks for sharing.
You have to take this information into account, otherwise you could go crazy. Good point. Thanks.
It's important to know this info. You can go crazy if they don't match. Thanks
Well, I'm quite interested. I've always confused these two tools a bit and I'd like to know what they can specialize in. Best regards.
Thank you very much for sharing it. It is really a very good article. Greetings and thanks.
Thank you for the document. It is important to take these differences into account because our measurement may vary.