This is a project that I have been preparing for over a year, but it has been particularly difficult to get it to materialize. On the one hand, due to time constraints, it is impossible for me to help all the webmasters of NGOs and other non-profit organizations that ask me for it, but on the other hand, I get sick every time I see the conditions under which they work and how their results would improve if they had a little more training in topics related to web page creation and Digital Marketing.
Luckily, thanks to Patrick Baneton of Education without Borders On February 25th and 26th, we will be able to offer in Barcelona, Free training for 100 webmasters from non-profit organizations.
In total, 10 hours of training spread over 2 days, which will help these webmasters improve the performance of their websites and optimize the time they spend working as volunteers in non-profit organizations.
The program will be as follows:
Day 1: Strategy
- Presentation by Cristina Salvador de To the cover, which will explain to us The keys to strategic communication for non-profit organizations. In this way, webmasters will be aware of how all the actions they carry out on the Internet should be integrated with the communication strategy of their entity. I would like to thank Cristina for her kindness in agreeing to participate in this event, completely selflessly.
- Presentation by me, explaining What should the website of one of these entities look like?, what types of target audiences should be attacked through the website, what sections should be included, what type of content managers can be used for their website and, in general, how to take advantage of the tools that the network offers us to get the most out of online communication.
Day 2: Practice
- 5 hours of class under my responsibility, in which the following will be explained: 9 techniques to attract visitors to a website (SEO, SEM, advertising, email marketing, public relations in blogs, public relations in online press, Web 2.0 tools), I will also explain the various techniques to improve the usability of your web pages, persuasion techniques and practical notions of web analytics.
The Generalitat de Catalunya will provide us with the premises where we will carry out the training: it is the Casa del Mar, at Calle Albareda nº1 (Metro L.3, Paral.lel) in Barcelona. I would like to take this opportunity to thank them for this collaboration. Without a suitable premises, this training would not have been possible.
I would like to be able to offer a breakfast to all webmasters who attend the conference, but we do not yet have a sponsor to sponsor the breakfast. So I am taking this opportunity to ask for your help in two areas:
- Help spread this course, so that the information reaches the maximum number of webmasters of non-profit organizations.
- That if you yourself, or someone you know can provide us with two breakfasts or provide us with the funds to cover them, please send him my details so he can contact me or Education without Borders and we can organize it.
Many thanks for everything.
The program and registration form can be viewed here: Digital Marketing Course for Non-Profit Organizations
We talk to each other.
Post noteThe images included were taken by Education without Borders during the event.
5 responses
Thank you very much Agnés, Paloma, Francisco and Lídia. The truth is that it was a pleasure to give the training to such a dedicated audience. Your participation was exceptional, I myself learned a lot from your contributions.
Although it was exhausting (especially the 5 hours on Friday), I would do the experience again right now.
A big hug.
Hello Montse,
They have already passed a few days but I would like to take advantage of the excellent class that you are going to offer last week.
Per nosaltres, that we are entities full of feina, it is very important to be able to absorb all the coneixements that we can value and fer crèixer our Entitat and our resources, and to be able to learn from such prestigious people, who in sap tant ia more explains d 'There, moreover, it helps to feed a more mica more our motivation to do better things.
We must confess that our website is not largely up to date and has no continuity, but little by little we have all the councils that have given our page a million years.
Greetings and obviously you are invited to come and experience our feina, installations, our infants and our young people.
Lidia
Thank you very much, Montse. Very good information and an excellent teacher.
Greetings,
F.
Magnificent introductory training to digital marketing that you have had these two days. A thousand thanks!
For now I am not a webmaster but I hope to be able to apply these new coneixements!
Hello Montserrat: First day of the course and how I have learned, fortunately there is a break, so we can put into practice what we learned on the first day! Within the NGOs where I collaborate (I am not a webmaster but a teacher) I try to get them to use simple and free tools so that they can later manage them themselves, that is why I mentioned Google Sites (however I would love to learn how to use Magento). I am printing the Electronic Commerce Guide. Thank you very much!