Google has just introduced the new version of Google Trends that lets know the trends search web pages.
As in the previous version Google Trends, Google allows to know the percentage of searches, the provenance of its users and the language of their browsers. Also lets you compare up to 5 different searches. But this time, not content with presenting data about search words, but attempts to whether these words refer to the domain name of a website, the information you show us as a result, also refers to possible traffic from Google, to this website.
Let us have no illusions, they are not data such as Alexa or those of Nielsen Netratings. Only reflect search trends, hence if for example we seek to compare in Google Trends, Google traffic vs Yahoo vs MSN, we take a fiasco, since only obtain data about what people look ... and who seeks google on google? ... so we can not extrapolate this information for purposes that might be of some use. In addition, Google has indicated that it will not give data about searches of some of its businesses (did not say which).
Still, the information provided to us is interesting for certain marketing activities, for example, when knowing the profiles of people doing certain searches.
For example, we can perform a comparative search for the main sites of social networks: Orkut.com, Facebook.com and MySpace.com, and analyze your search by country, which will give us indications about which networks are most popular in each country, and therefore will allow us to better plan our actions in these web pages.
Where does Google data?
As it indicated by Google in its information document about
combines data from their searches, with Google Analytics, adds some data collected from surveys of Internet users and includes information market research (or at least, so says Google). All these data are integrated into Google Trends using an algorithm known only to Google and not use personal information that permits identification of users on which data have been obtained.
According to Google, updates data every 30 days.
Not all web pages appear in Google Trends
As in the old version, only search data traffic that have offered, so do not worry if it does not appear in Google Trends. Google has not informed at what number of searches or what figures must reach to be visible on Google Trends.
Undoubtedly it is interesting to play with this version of Google Trends. A priori, will be useful, but as I mentioned at the beginning of this article, you must be careful when analyzing the results.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.