I have a PhD in Business Management!

Today I am very happy to share with everyone a significant achievement in my life and career: I have obtained a PhD in Business Management. My thesis, "Understanding Sustainable Transformation: Business Model Adaptation in the Cultural and Creative Industries"It is not only the fruit of my academic work, but also the symbol of a personal journey full of challenges, learning and satisfaction.

This path to a PhD has been a five-year journey of intense dedication. As a mother of three and grandmother of two, I have had to balance my family responsibilities with the demands of academic research, which has not been an easy task. In addition, the COVID-19 pandemic brought with it additional challenges, but it also offered me a unique perspective to observe how businesses, both cultural and non-cultural, adapted to the emergency of lockdown and the subsequent “new normal”.

Research in Business Model Adaptation

In my research, I have focused on how cultural and creative industries can reshape their business models to not only survive but thrive in a changing environment. The thesis highlights the importance of business model adaptation to improve competitiveness, increase sustainability and strengthen resilience to environmental changes.

My findings show that associations and clusters can play an important role in adapting the business model of cultural companies. These environments can provide companies with a platform to share knowledge, collaborate with other companies, and access resources and opportunities. Being part of a peer association affects both the perception of entrepreneurs and managers about the benefits of the changes they need to make, and whether or not they will be easy to implement. The experience and results of their peers are essential for making the decision to make a change in their companies' business model.

I opted for a PhD approach based on compiling articles, publishing research in specialized scientific journals. Each article was subjected to a rigorous peer review process, which validates the quality and relevance of my work.

Thesis defense

One of the highlights of this trip was the thesis defense, which took place on December 15th in front of a panel of experts in the Aula Magna of La Salle Campus Barcelona. I am proud and satisfied to have received the grade of Excellent Cum Laude.

For me, earning this PhD is much more than an academic achievement. It represents years of dedication and effort, and symbolizes my passion for research and innovation. This achievement has not only broadened my understanding in my area of study, but has also strengthened my ability to face challenges and make informed decisions in my professional career.

I understand that academic literature can be complex, so over the Christmas holidays, I will be working on turning my thesis into a more accessible and enjoyable book. I will share more details about this soon.

Acknowledgements

I would like to thank from the bottom of my heart my family, friends, colleagues and especially my tutor, Dr. Francesc Miralles, for his unconditional support throughout this process. I know it sounds like a cliché… but it is 100% deserved.

Now, with my PhD in hand, I will continue my research, delving deeper into how professional associations and technological clusters influence business decisions.

You will find more information about the research as well as the link to the three articles here: Research in Business Model Adaptation

If you are interested in my work or have any questions, I invite you to leave a comment or send me an email.

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Kisses.