He next tuesday, May 7, at 13:30h I have the pleasure of participating one more year in one of the sessions of the Women's Lobby at IESE (Campus Norte c/Arnus i Garí 4 – 7). On this occasion the topic we will discuss will be the Personal brand management through social media, with clear values.
This is a topic that I am passionate about and that interests me especially because it can help many people to change their professional career, and right now, I think that there are many women who need it. I also think that the nuance that is added about the importance of managing the personal brand with values and based on authenticity is important... even if in some cases we have to reinvent ourselves.
So it is a talk that I am very happy to give and where I enjoy both doing it and listening to the participants. Last year, this session was very well received and the contributions of the participants were especially interesting and enriching.
In this talk we will see what variables affect a person's image on the Internet, how to manage them, what tools we can use to do so and how to measure the results. In short, what I explain is how to manage your personal brand in a very similar way to how we would manage a commercial brand but with ourselves as the "product" and the objective being professional and personal improvement.
The session is free but seating is limited, so if you wish to attend, please contact Marisa Pardo at IESE (MPardo@iese.edu; 93 602 4157). You can also register at Women's Lobby entering here: Women's Lobby.
After the talk we will have lunch at the IESE restaurant (round tables for 10 people each). These lunches are always very interesting and we take advantage of them to network and meet the wonderful women, good professionals and committed to society, who come to the Women's Lobby... so if you stay, bring cards!
The lunch is open to all attendees. If you wish to participate, you should also let Marisa know. Lunch costs 25 euros.
See you in a week.
A hug.
