The following events will begin in Girona on October 28th: Internet 2.0 – Social networks and the keys to the tourism businessI have the pleasure of participating in two of his presentations and in a practical workshop.
The aim of the conference is to help tourism companies in Girona get more out of their websites thanks to the use of 2.0 tools. In general, the presentations will cover topics such as: what exactly is Web 2.0 and how can we apply it to a tourist website (this is one of the ones I teach), how to make the most of Social Media Marketing and how to manage our presence on social networks, how to convert website visitors into clients (I also teach this one), how to generate attractive content for the public of a website, etc.
This first day is complemented by a whole series of workshops that will be held on other days. The one I will teach is the one on How to perform your competition analysis And basically, I will explain how to do a benchmark, what factors to analyze, how to present it and how to interpret the data. The workshop will be 100% practical and my goal is for attendees to go home knowing how to do a good benchmark and with the necessary tools to do it.
The conferences are organized by the Costa Brava Tourism BoardIf you want to know more about the program or are already convinced and want to attend the sessions, here you will find more information: http://www.costabrava.org/jornades
See you in Girona.
