The next October 21st will take place HOTELtrack´08 within the framework of HOSTELCO. This seminar is organized by IDTrack and judging by its program it promises to be interesting:
- Evolution and practical application of revenue management in the hotel sector. Montserrat Cano from Sol Meliá
- Strategies for the implementation of Yield Management in a hotel. Sonia Prieto from NH Hotels
- Advantages and disadvantages of implementing an ERP in a hotel chain. Bernat Real from HOTELS VIVA
- Roundtable discussion: Is revenue management the future for small and large hotel chains? moderated by David Peguero Manzanares from CETT Consultores
- The importance of the quality seal in the online channel. Miguel Mirones from ICTE – Institute for Spanish tourism quality
- Closer proximity to customers: marketing through the network, use of web 2.0 in the sector. Javier Gonzalez-Soría and Moreno de la Santa from GOOGLE Spain
- Web 2.0 in the hospitality sector: the importance of visitor opinion. Pablo Ciutad from ATRAPALO
- The role of the mediator in times of crisis: problems and practical solutions. Francesco Canzoniere from VIAJAR.com
- Online sales strategy from a hotelier's point of view. Ton Lodder from T3 Hotels
- The four keys to your hotel's success on the Internet. Toni Mascaró from eMASCARÓ
- Social Media Marketing, the customer takes power. Jaime Pons from ITH (Hospitality Technology Institute)
- Online sales and positioning. Moderator: Enric López from CETT – UB
I find it particularly interesting to hear the different proposals about Web2.0 applications to the hotel sector that Google, Atrápalo and ITH will make, since it is not easy to apply a large number of 2.0 concepts to a hotel website, and therefore new approaches are always welcome.
Toni Mascaró's presentation also promises to be interesting due to the vast experience that he and his company have in the online hotel sector. It will be a pleasure to listen to him.
On the other hand, there is the ICTE talk on the subject of the quality seal. I hope it is also interesting and does not focus only on the certification itself… I read a study a couple of years ago that showed that quality and security seals increased the conversion rate of e-commerce websites (so far, nothing but common sense). But the study went further and analyzed the impact on conversion rates according to the different locations of the seals on the website. Very interesting. In addition, just this week from GeaMarketing and Witbookings We are carrying out an A/B testing battery with a hotel website, where part of the topics we are testing are the impact of quality and safety seals. The objective is to increase the conversion of visits to customers on this hotel website from 1% to 3%. The website is new and has been online since August, so we now have enough critical mass to start carrying out this type of tests, so we are working on it.
A/B testing is very interesting: in some cases we have reached 4.5% thanks to having carried out A/B testing with several versions of pages on hotel websites… but I am getting off track and now I would like to talk about A/B testing and it is a topic that gives a lot to talk about… so I return to the subject of HotelTrack'08 and close the post: See you at HotelTrack next Tuesday!
A hug.
