Digital Tourism Marketing in Platja d'Aro, March 6

February 18, 2013
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Montserrat Peñarroya Ph.D

On March 6th I have the pleasure of teaching an intensive session of Digital Tourism Marketing, organized by the Costa Brava Pirineus Tourism Board, in Platja d'Aro (Girona).

In a single session we will see the main techniques of Digital Marketing that will help us attract visits to the website of a tourism company (hotels, campsites, tourist services, etc.)

We will begin by briefly explaining what a website should be like in the 2.0 era and then we will begin to discuss each of the techniques: SEO, SEM, eMail Marketing, tourist intermediation, advertising, public relations and all Social Media Marketing (social tools and social networks).

We will end the session by looking at how the Internet is evolving and briefly discussing some concepts related to Mobile Marketing that can be immediately applied to companies attending the conference.

This session is part of the training cycle offered by the Patronat de Turisme Costa Brava Pirineus. You will find more information about the day and the rest of the training activities at this link: http://www.costabrava.org/jornades/

See you there.

A hug.

Montserrat Peñarroya Ph.D

Digital Marketing and Digital Business Strategy Specialist, with more than 20 years of experience helping companies and territories grow through the strategic use of the Internet. Montserrat has a PhD in Business Management, and is one of the pioneers of the Spanish digital environment. Her career includes the creation of her first website in 1994 and the founding of her first online business in 1998 (Solostocks.com), as well as being part of the Intercom ecosystem, promoter of projects such as Infojobs and Softonic. You can contact her here: Let's talk.