On May 18th I have the pleasure of teaching the class of Mobile Marketing oriented towards Cultural Industries, in the incomparable setting of the Museu Collet (Carrer Buenos Aires, 56-58. Barcelona) –> POST NOTE: In order to allow more interested companies to attend, we have changed the location. It will now be at the Pompeu Fabra University (UPF) French Building. Passeig de Circumval lació, 8 from Barcelona.
The class will last 2 and a half hours and will start at 4 pm.
We will see the following points:
- What is Mobile Marketing.
- What is it for?
- What types of marketing communication can we carry out via mobile phone?
- How can we apply it to the promotion of cultural products.
- Concrete examples.
- Key success factors.
The goal is that after two and a half hours, the student will be able to understand what mobile marketing consists of, understand how they can use it for their company, and know the different possibilities available to them.
To prepare this talk I have contacted various companies that develop applications and various companies related to culture that already use them, so the examples we will see are real and in some cases, I also have the budgets invested in creating applications, in generating campaigns and in general, in reaching a specific target audience through mobile phone devices.
The event is organised by SDE (Servei de Desenvolupament Empresarial, of the Institut Català d'Indústries Culturales). So if you wish to attend, please contact them to see if there are any places available: www.sdeicic.cat
See you.
2 responses
Carlos, the class will be in Catalan. The slides too. I will post everything on the blog that same day, in the evening.
Regarding the literary recommendation, let me look at it calmly and I will answer you.
A hug.
Montse.
Montse
I would like to know in which language you will teach the class.
On the other hand, please do not forget the message I sent you through this blog, about some literary recommendation.
Thank you so much
Greetings