On 18 May I have the pleasure to teach the class Mobile Marketing Cultural Industries oriented in the unique setting of the Museu Collet (Carrer Buenos Aires, Barcelona 56-58.) -> NOTE BACK: Assistance to allow interested companies have changed the location. It will now be in the Universitat Pompeu Fabra (UPF) Building France. Ring Walk, 8 from Barcelona.
The duration of the class is for 2 hours, and start at 4 pm.
We see the following:
- What is Mobile Marketing.
- What is it for.
- What types of communication Marketing we can make using the mobile phone.
- How can we apply to the promotion of cultural products.
- concrete examples.
- key success factors.
The goal is that after two and a half hours, the student is able to understand what the marketing done through mobile phones, understand how to use it for your business, and learn about the different possibilities available to you.
To prepare this talk I have contacted several companies developing applications and various business related to the culture that already use, so the examples we see are real and in some cases also dispose of budgets invested in creating applications, to generate campaigns and generally getting reach a target specific audience through dispostivos mobile phone.
The organization of the event is paid by the SDE (Servei de Desenvolupament Empresarial, the Catalan Institute of Cultural Indústries). So if you want to attend, please contact them to see if there are places available: www.sdeicic.cat