Mobile Marketing for Cultural Industries, May 18

On 18 May I have the pleasure to teach the class Mobile Marketing Cultural Industries oriented in the unique setting of the Museu Collet (Carrer Buenos Aires, Barcelona 56-58.) -> NOTE BACK: Assistance to allow interested companies have changed the location. It will now be in the Universitat Pompeu Fabra (UPF) Building France. Ring Walk, 8 from Barcelona.

The duration of the class is for 2 hours, and start at 4 pm.

We see the following:

  • What is Mobile Marketing.
  • What is it for.
  • What types of communication Marketing we can make using the mobile phone.
  • How can we apply to the promotion of cultural products.
  • concrete examples.
  • key success factors.

The goal is that after two and a half hours, the student is able to understand what the marketing done through mobile phones, understand how to use it for your business, and learn about the different possibilities available to you.

To prepare this talk I have contacted several companies developing applications and various business related to the culture that already use, so the examples we see are real and in some cases also dispose of budgets invested in creating applications, to generate campaigns and generally getting reach a target specific audience through dispostivos mobile phone.

The organization of the event is paid by the SDE (Servei de Desenvolupament Empresarial, the Catalan Institute of Cultural Indústries). So if you want to attend, please contact them to see if there are places available: www.sdeicic.cat

See you.

2 replies
  1. Carlos
    Carlos says:

    Montse
    Me gustaria saber en que idioma vas a impartir la clase.
    Por otra parte, porfa no te olvides del mensaje que te envie a traves de este tu blog, acerca de alguna recomendación literaria.

    Mil gracias

    slds

  2. Montse
    Montse says:

    Carlos, la clase será en catalán. Las dipositivas también. Lo colgaré todo en el blog ese mismo día, por la noche.
    Sobre la recomendación literaria, deja que me lo mire con calma y te respondo.
    A hug.
    Montse.

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