Facebook Marketplace

The new marketplace of Facebook is already running

As promised Mark Zuckerberg, Facebook has been heavily involved in e-commerce, but rather the Amazon style has made the Wallapop style. That is, for the moment, the Marketplace is a set of offers posted by users themselves, using geolocation to display products that are closer to the user, and without charging commission on transactions.

US and takes 10 months running, but in Spain began in mid August and this week the app has appeared on the web. You will see the link in the menu on the left of the home page under the News & Messenger, or clicking here: Facebook Marketplace

Once in the Marketplace, products are displayed by category, price and geolocation. The search engine works quite well, and sell button is located in the most visible part of the page. So nothing to criticize ... all OK.

Bids are created by end users and also for companies that are exploited is not oversaturated, to publicize their products.

Facebook no ha publicado cifras sobre el uso del Marketplace, pero parece razonable augurarle un buen futuro puesto que el comercio electrónico está en pleno auge. Fue a principios de este 2017 que Telefónica ya publicó que durante 2016 más del 50% de los internautas españoles habían realizado una transacción online durante los 12 últimos meses, así que está claro que el Marketplace de Facebook llega en el mejor momento. Veremos cómo reaccionan sus competidores Wallapop, eBay y Vibbo (Anuntis)… y también será interesante observar cómo evoluciona el modelo de negocio porqué lo del todo gratis está bien para empezar y obtener cuota de mercado, pero a medio plazo se necesitan ingresos que al menos cubran los gastos de mantenimiento del sistema, por más Facebook que seas.

To finish Zuckerberg keeping promises, we now need to see how to put your own payment system PayPal to Google Wallet or running. In 2014 he requested permission from the Bank of Ireland to start this service in Europe and in January 2017 public which already had all the necessary permits to operate in Europe.

I will attentive ...

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Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.

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