Next Wednesday, June 22, I have the pleasure of teaching in Girona a video marketing workshop applied to the promotion of tourism companies. The workshop is organized by the Tourist Board of the Costa Brava Pyrenees within the framework of the conferences of 360º training .
What is video marketing?
It is an online promotion strategy that uses video (usually in the form of short films) as a vehicle to promote a product or service. On the Internet, we practice video marketing through YouTube, Vimeo, social networks or through our website.
Why is video marketing so important for our company?
It is well known that a picture is worth a thousand words… so probably a video is worth a thousand pictures.
Jokes aside, Youtube is the number 3 website in the world according to the Alexa rank and has maintained this position for the past two years. This demonstrates the importance of video as a vehicle for communication between senders and receivers, and also proves that it is not a passing fad.
It is therefore normal that, when it comes to promoting tourism (both for establishments and destinations), we are increasingly using videos as a way of getting our message across to our current and future clients. In addition, the relationship between the investment required to create a video and the results obtained from it is very positive, which is all the more reason for us to learn how to use this communication technique.
What will we see in this video marketing workshop?
In this session we will take an in-depth look at what video marketing is, what it is used for and how we can use it to promote our hotels, our campsites, our rural houses, our destinations, as well as our tourist services. We will also see examples of good practices in the use of Youtube and Vimeo as promotional tools and what are the key success factors of these campaigns.
Finally, we will carry out a practical activity that will consist of the design of a video marketing campaign and the creation (partial, as it is a morning session) of a promotional video.
If you wish to register for the conference or would like more information, please click here: Video marketing workshop for tourism companies
See you in Girona.
A hug
3 responses
Very good The information and ideas that you provide to be able to take into consideration the Internet networks as a means of publication. Congratulations:
Greetings:
Deivis
Introduction – Why YouTube Marketing Offers Effective Results 3. YouTube videos often occupy the first page of Google: The largest and most influential search engine in the world is Google, it owns the YouTube channel and for that reason we often find YouTube videos positioned among the first pages of Google; thus obtaining very good positioning results. 4. On YouTube all the content is created by the users themselves: YouTube is a Web 2.0 page and as I said before, it is based on the idea of a 2.0 mentality, that is, the community is its strong point, this implies that the content of this platform is created by YouTube users, according to their concerns and needs, and they are allowed to create videos in innovative formats, original content and with a massive distribution. This offers us the opportunity to create our videos with our own content and personalized message to make it reach the largest number of people possible, we are facing a new form of advertising promotion that can make us generate new income. These are just some of the reasons why everyone should be aware of the power that YouTube hides as a promotion platform. Uploading your videos to YouTube can bring you benefits.
Thanks for your input Brenton. 100% agree.
A big hug.