I have heard many times that social networking is to spend time, that at the enterprise level leave much to be desired, or they need a lot of dedication, ... generally a long list of excuses to no longer be, at once, to work on 2.0 Markerting correctly.
The truth is that social networks, like other tools that Internet offers us, are very useful both for companies and institutions, as well as for individuals. But dedication and require minimal training.
This week following the concert that the TCB Band (The original band Elvis Presley in the 70s) offered in Barcelona on September 22I was discussing with Helena Casas, fellow teacher BIMBS and of the UABThis fact, when I explained how he is running for her Facebook Elvis Fan Club... And Helena, besides being a teacher, is semi-professional singer and is the Community Manager of Elvis Fan Club in Spain.
Helena told me that initiated the club activity on FB in January 2012 and since then they have not stopped growing followers of FB, but also in number of club members thank both the network and the events in which they participated. Regarding the latter, Helena told me the great opportunities that have come their thanks to be present on Facebook:
- A contributor to the BBC You know through the network and intends to participate in Best Spanish Elvis event held in Benidorm this spring.
- The agency Open Events Group is brought into contact with the club who believe the Elvis Day, on one of the days of the Barcelona Harley Days that took place in Barcelona in July (event attended by more than 1 million people).
- Elvis's original band (TCB Band) is contacted with the Club to promote your cruise (leaving 23 September Barcelona), and after discussions with them, the Club Elvis Spain, decides to hire them to act in Barcelona the day before cruise, the September 22 at the ApoloAs a unique opportunity for all fans of Elvis and these musicians mythical.
In all 3 cases they have been others who have come for the Club, without them having to go asking for collaboration in events.
Participation in events has obviously brought new partners, but also greater coverage of events the club itself by the media, for example, this summer, following the 35th anniversary of the death of Elvis, the club he organized a trip to Memphis that was covered by various media nationwide.
So can anyone say that Facebook does not work? Have to spend hours, this is true, but above all, it is hard to communicate something that you love and know how. The rest comes alone.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.