On December 13th I have the pleasure of giving a lecture in Girona a session dedicated entirely to Mobile Marketing for Tourism Companies.
This session is taught as part of the training: VIII Training Days of the Costa Brava Tourism Board which aim to train all tourist companies on the Costa Brava in different areas.
In this session we will see the following:
- What is Mobile Marketing and why is it so important?
- How to know if we need it or not.
- Different ways to practice Mobile Marketing
- Different ways to make a website fully functional from a mobile phone.
- Different types and levels of application for a mobile phone.
- Two-dimensional codes, what they are and what they are used for. Tools to create them ourselves.
- Mobile phone advertising and how we can subscribe to it.
- Augmented reality applied to mobile telephony.
As usual in this type of session, I will try to make it as practical as possible and all the examples will be related to tourism.
Registration for this session was already closed due to a lack of free places, but the organization has changed the location in which it was to be held in order to accommodate more people. So if you wish to attend and have not informed the Patronat, you still have time to do so. You will find more information here: http://www.costabrava.org/jornades/turisme360/
Note: If your company has already developed a tourism application that you would like me to analyse and eventually include in the best practices, please contact me through this blog. I will thank these companies and include their details in the final credits.
We talk. A hug.
