From the Innova Institute of La Salle – URL this week we have been working on the analysis on How companies in the cultural sector are adapting different components of their business models due to Covid-19.
We have found adaptations of their models in the value proposition, in the ways of distributing their products or services, in the selection of their target audience and other components. Unfortunately, we have not found many changes and adaptations in the income section. Even so, the research carried out is interesting and I think it will provide the basis for a less informative and more scientific article.
The article has been well received by the press and has been published directly in several magazines, and has been referenced in others.
You can read it here:
Audiovisual Panorama: Nine key points on how cultural companies' business models can adapt to COVID-19
Entrepreneurs Magazine: How to adapt your business model if you are a cultural company
Today's Economy: Nine key points on how cultural companies' business models can adapt to COVID-19
Senior Manager: Nine key points on how cultural companies' business models can adapt to the coronavirus
If you are interested in Marketing for Cultural Industries, you may also be interested in an article I wrote on February 18, 2020 about growth strategies and aid for creating strategic plans from the Department of Culture of the Generalitat.
You will find the article here: Cultural Marketing – Digital Marketing for Cultural Companies in 2020
I hope this information is useful to you.
The next article that we will prepare from the Research Institute is about the forced digitalization of companies… it is titled something like “Adaptation or digitalization”, as soon as we have it finished, I will share it through the blog and social networks.
We remain in touch.
I hope everything goes well for you
A hug
Montse.
