Course on Electronic Commerce in the Chamber of Commerce of Barcelona

The next 7, 14 and 21 October I am pleased to impart Electronic Commerce course in the Barcelona's Chamber of Commerce.

The course objective is to get the students know all the theory that affects the creation and promotion of electronic commerce, and is capable of executing the Plan Online Action that will have been created over the three days of class. Thus, in addition to acquiring knowledge on Electronic Commerce, the student will have a plan of action online for your business, if you already have, or a Plan of Action that will guide you when you need to create one .

This course is divided into two types of sessions: a theoretical session of 5 hours and two practice sessions of 5 hours each.

The first session will discuss the characteristics of a good e-commerce, the basic structure of such web pages, different e-commerce platforms that exist in the market, payment systems and different legal aspects to be taken into account when creating an e-commerce. We will also learn how to perform a benchmark of competition and which parameters should look to create it.

In the other two sessions we will see the four basic processes of Digital Marketing and all techniques to carry them out successfully. Among these techniques is the search engine positioning (SEO), search engine advertising (SEM) advertising on third party sites, email marketingEtc ... In total, 21 techniques which will help us to get good results when promoting electronic commerce and customer getting conversions.

To view the full program and eventually register for the course, you can go to the website of the Chamber of Commerce http://www.cambrabcn.org/web/cambra and browse the phonebook (search Oct. 7). (Note: I can not include the direct link because it depends on the user session).

A hug.

Peñarroya Montserrat

Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.