Yesterday I had the pleasure of teaching a class on Advanced WordPress, specially designed for tourism companiesThe event was organized by the Costa Brava Tourism Board and it took place in the magnificent auditorium of the Technological Park of the University of Girona.
This class was the second part of the class of Creating Websites Using WordPress, and we already assumed that all the attendees knew how to use WordPress and the utilities of its basic functions. So we dedicated the 4 hours of class to improving the basic installation of WordPress to get a website with a better positioning in search engines, to learn how to include the Google Analytics codes, to how to get a website with a good contact form, an area with subscription to a newsletter or news from the website, we saw a large number of plugins that can be useful to us on the website of a hotel or any other tourist establishment, we saw how to create a landing page for a campaign (and to make sure that this page does not appear in the menu) and we also saw examples of hotel pages created using WordPress.
Overall, I think the students were well prepared to work a little further on their projects and create excellent, professional websites with all the necessary features for their businesses.
The slides I used to illustrate my explanations are as follows.
I hope they are useful to you.
A hug.
2 responses
Hello Montse,
Thank you for this new WordPress tutorial. I'm adding it to the information you've already provided us about WordPress in the digital strategy course for SMEs.
I would like to take this opportunity to recommend a publication that, if you are not familiar with it, may be of interest to you, given your focus on the digital tourism market.
http://www.publiteca.es/2011/04/libro-blanco-de-los-viajes-sociales.html
All the best!
Thanks Jose, it seems interesting. When I have a moment I'll download the white paper.
A hug!